"The really helpful things will not be done from the center; they cannot be done by big organizations; they can be done by the people themselves."
E.F. Schumacher SMALL IS BEAUTIFUL
(note: I failed to mention that I've recently read EF Schumacher's must read 1972 book, Small Is Beautiful. That has helped influence my thinking on small and big.)
Too big is not just about too big to fail banks. Nature abhors just about anything that is too big. Giganitism is an abnormality that, in humans and most life forms, leads to pathology or death. The same is true about things humans create-- companies, government, political and economic systems, megastores, megachurches, the 85 billionaires. who own as much as half of the seven billion planetary inhabitants.
Whether discussing corporations, governments, trade policies or just about anything else, people will argue that we need big, that big implies or offers or produces a good number of things.
BIG Ideas and connotations
absolutely the only way to go,
that it is destiny,
that it is required for scaleability/mass production
that it is better,
that it is a sign of success,
the greatest source of power