-use of steroids by weightlifters to get bigger
-big, as in expensive, simply because it's expensive-- think fashion, cars,
Please help list more in the comments.
So, what do we do about too much big? Trying to take big head-on is not a good idea. Big has power and it is most power when it defines the territory and the terms. The solution is to start living small, going local. Live the small life-- developing community, becoming a consumer of local resources purchased from local small businesses. Practicing a SMALL lifestyle can be like adopting a vegan or vegetarian lifestyle--( also a good idea.) You don't have to do it all at once. You can start out by cutting back on big-- your connection to big, your purchases from big, your utilization of big, just as people who are working on becoming vegetarian or vegan cut back on eating meat or animal products.
Buying less big, more small:
-support local co-ops and CSAs (community supported agriculture)
-avoid big box stores and centrally, corporate owned franchises (Sometimes there's only a choice between locally owned franchise and nationally owned franchise, with no locally owned stores. Pick the locally owned franchise in that case.)
-make a practice of discovering small, locally owned businesses. Get to know the owners. Let them know what you are doing.
-if you go to big stores, like supermarkets, limit your purchases to healthy, necessary items. Identify aisles you just don't need to go through at all-- and be proud of yourself for fighting the system every time you pass them by.
-if you are buying on-line, find smaller companies to buy from. Avoid the big monsters worth billions.
-expect to pay a little more for items you get from small businesses. Consider the small difference in cost to be an investment in a better future.
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-some areas have organizations that provide certificates for genuine small, local businesses to display. Look for them, or if there is no such organization in your area, create one.
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Rob Kall is an award winning journalist, inventor, software architect,
connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.
He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity scheduled for release May 22, 2019
He's given talks and workshops to Fortune
500 execs and national medical and psychological organizations, and pioneered
first-of-their-kind conferences in Positive Psychology, Brain Science and
Story. He hosts some of the world's smartest, most interesting and powerful
people on his Bottom Up Radio Show,
and founded and publishes one of the top Google- ranked progressive news and
opinion sites, OpEdNews.com
more detailed bio:
Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project.