They actually had the power to get this "peer-reviewed," this
absurd one capsule of aspartame study farce with the subjects taking
anti-seizure medication. This "peer-reviewed studies" objection is also used by
industry to discount and discredit all real studies, almost all of which show
terrible medical and neurodegenerative consequences of ingesting aspartame.
See the article below.
Dr. Betty Martini, D.Hum., Founder
Mission Possible World Health Intl
www.mpwhi.com
More info on aspartame on Error!
Hyperlink reference not valid, www.holisticmed.com/aspartame, www.aspartamekills.com www.dorway.com files
are on www.mpwhi.com
Coca-Cola, Pepsi and Dr. Pepper Sued Over Misleading Diet Soda Ads
A growing body of evidence suggests
diet drinks might not be so slimming after all.
By Daniel Ross / AlterNet
December 8, 2017, 8:30 PM
Advertising campaigns behind diet drinks from
Coca-Cola, Pepsi and Dr. Pepper have long promoted the idea that consumers are
taking the healthier, more weight-conscious option when it comes to choosing
their favorite sodas. Diet Coke emphasized its drink has "no sugar, no calories." Diet
Pepsi tried
launching its slender "skinny"
can only a handful of years ago. And Diet Dr.
Pepper's "Lil Sweet" mascot is
no subtle nod to the product's supposed ability to shrink those who drink it.
But this past October, six lawsuits were filed
in federal courts in New York and California arguing that the makers of
Coca-Cola, Pepsi and Dr. Pepper are engaging in misleading and unlawful
marketing practices of their diet beverages, as these drinks contain
ingredients that raise the risk not only of weight gain, but of developing
serious health problems.
"Some great injunctive relief would be if
they would just remove the letter 't' from the word diet," said Abraham
Melamed, one of the attorneys working on the three suits filed in New York, who
added that branding these drinks as "diet" is "fraudulent,
illegal, improper and needs to stop."
AlterNet contacted all three beverage companies
involved in the lawsuits. While none of the companies responded directly,
Lauren Kane, a spokeswoman for the American Beverage Association, which
represents the U.S. non-alcoholic beverage industry, wrote in an email that the
"diet beverages that contain zero or barely any calories at all have
repeatedly been shown to help people manage their diets. That is why we proudly
stand by our products against these meritless legal claims."
The similarly worded lawsuits focus primarily on
aspartame, a low-calorie sweetener used in all three diet drinks. And while the
additive commonly appearing under the names NutraSweet, Equal, Sugar Twin and
Amino Sweet is frequently
called one of the "most researched
food additives in the world," there is growing scientific evidence that
artificial sweeteners can disrupt the body's metabolism, causing weight gain,
as well as an increased risk of health problems such as diabetes,
cardiovascular disease, and metabolic syndrome (a cluster of conditions that together elevate the risk of heart disease and strokes, among other issues).
Each lawsuit claims that the three companies
are, "or reasonably should have been," aware that promoting their
products as "diet" was false and misleading, and cite a number of
studies published over the past decade to help explain why the plaintiffs in
the suits, who all drink large quantities of diet sodas, have struggled with
obesity for years.
The San Antonia
Heart Study, for example, found that
the consumption of more than 21 artificially sweetened beverages a week almost
doubled the risk of weight gain or obesity compared to those who drink none. A
2013 review of 30 studies involving some 450,000 participants found
a link between artificial sweeteners and obesity, type 2 diabetes and heart
disease. So, how exactly could the consumption of aspartame lead to weight
gain?
Sweet-tasting foods and drinks send a signal to
the brain, and the body responds to metabolize the corresponding amount of
calories. But, as a study from
Yale University suggests, when a product is sweetened with artificial additives
that are either too high or too low for the number of calories present, the
brain gets confused, prompting a metabolic response out of tune with the amount
of sugars present. Therefore, the researchers concluded, an artificially sweet-tasting product with very few calories can trigger a greater metabolic response
than needed, which can bring on health issues like type 2 diabetes.
"In other words, the assumption that more
calories trigger greater metabolic and brain response is wrong," Dana
Small, a professor of psychiatry at Yale and a senior author of the study, told
Yale
News in August. "Calories are only half of
the equation; sweet taste perception is the other half."
But according to Vasanti Malik, a nutrition
research scientist at the Harvard T.H. Chan School of Public Health, while the
results from the recent Yale study are "really interesting," the
science is still unclear whether diet sodas trigger a metabolic response.
"There are a handful of studies that say they do. There are a handful of
studies that say they don't," she said. "We don't know enough either
way to say."
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