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Introduction to Economic Amplifiers
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The simplest form of an economic amplifier is a device called advertising.
If a person is spoken to by a T.V. advertiser as if he were a twelve-year-old, then, due to suggestibility, he will, with a certain probability, respond or react to that suggestion with the uncritical response of a twelve-year-old and will reach into his economic reservoir and deliver its energy to but that product on impulse when he passes it in the store.
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* Principle of this ploy -- the citizen will almost always make the collection of information easy if he can operate on the "free sandwich principle" of "eat now, and pay later."
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Short List of Inputs
Questions to be answered:
� -- � what
� -- � where
� -- � why
� -- � when
� -- � how
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