à ? ¦ political affiliation
The Personal Paper Trail
Personal buying habits, i.e., personal consumer preferences:
à ? ¦ checking accounts
à ? ¦ credit-card purchases
à ? ¦ "tagged" credit-card purchases - the credit-card purchase of products bearing the U.P.C. (Universal Product Code)
Assets:
à ? ¦ checking accounts
à ? ¦ savings accounts
à ? ¦ real estate
à ? ¦ business
à ? ¦ automobile, etc.
à ? ¦ safety deposit at bank
à ? ¦ stock market
Liabilities:
à ? ¦ creditors
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