à -- ¦ political affiliation
The Personal Paper Trail
Personal buying habits, i.e., personal consumer preferences:
à -- ¦ checking accounts
à -- ¦ credit-card purchases
à -- ¦ "tagged" credit-card purchases - the credit-card purchase of products bearing the U.P.C. (Universal Product Code)
Assets:
à -- ¦ checking accounts
à -- ¦ savings accounts
à -- ¦ real estate
à -- ¦ business
à -- ¦ automobile, etc.
à -- ¦ safety deposit at bank
à -- ¦ stock market
Liabilities:
à -- ¦ creditors
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