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Ronn Torossian CEO, 5WPR
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Ronn Torossian

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Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year for the American Business Awards, and being honored as Inc. 500 honorees on numerous occasions. The firm has over 100 employees, with offices in New York and Los Angeles. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. A New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media. His Op-eds are regularly featured in the Huffington Post, O'Dwyer's, and many other media outlets. Torossian was named the American Business Awards PR Agency Executive of the year, and is a past semi-finalist for Ernst & Young's Entrepreneur of the Year. A resident of Manhattan, Torossian was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.

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29 Articles, 0 Quick Links, 7 Comments, 2 Diaries, 0 Polls

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SHARE More Sharing        Sunday, December 19, 2010
Start Small Again; How Small Businesses Can Become Social Media Adept Naturally, I relate easily to small business owners. Most small businesses in the U.S realize there is "something" about social media and online marketing, but are still extremely hesitant in treating it as seriously as their other operations. I share that notion from a PR standpoint" where social media is now an integral part of any PR plan, with different models suggesting different outcomes.
SHARE More Sharing        Friday, June 25, 2010
To the Class of 2010; BEFORE you make your First Mistakes Entrepreneurial lessons from CEO & Founder of 1 of the 20 largest Independent PR firms in the US
SHARE More Sharing        Wednesday, October 6, 2010
The Role of PR in "Change-Management" Now that corporate crisis season is over for most companies, we're witnessing the onset of a new era: change management, or the changes that take place post-crisis. Is it possible that the most crisis-struck companies are the ones still neglecting basic PR practices? Apparently, they did not learn their lesson, for following the public opinion of BP and HP clearly shows that PR is still lacking.
SHARE More Sharing        Wednesday, October 12, 2011
Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR Observing the "Occupy Wall Street" protestors first-hand this weekend, one wouldn't think that this leaderless, disparate, unorganized group of no more than a few hundred people is a movement which would garner reaction from the White House, Republican Presidential candidates, and capture national media attention.
SHARE More Sharing        Thursday, January 2, 2014
What To Do With The Extra Week In 2014 Entrepreneur discusses what to do with the extra week which appears on our calendar four times a year.
SHARE More Sharing        Wednesday, July 21, 2010
Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian Last night, on Tisha Be'av the saddest Jewish day of the year, I commemorated the destruction of the temple. On days of lamentation, I often think of scary things, and I believe that the State of Israel is in real danger because of their flawed Public Relations and communications work.
(1 comments) SHARE More Sharing        Monday, December 30, 2013
Must-Read Book: Positive Thinking Leads To Positive Results Darren Hardy, the founder of Success Magazine, wrote a book on the importance of positive thinking. His book has great quotes on how to succeed -- and his association with Vemma shows that positive thinking works.
SHARE More Sharing        Friday, June 25, 2010
Plant your PR Seeds too; How StartUps can make the most of the VC Recovery / Ronn Torossian Plant Your PR Seeds: How brand building can help you get funding
SHARE More Sharing        Sunday, July 4, 2010
This Weekend take a Step further towards Independence; 4 for the 4th 4th of July; Entrepreneur; Ronn offers 4 easy and applicable tips to apply to this holiday weekend.
SHARE More Sharing        Friday, October 22, 2010
Retail & Consumer New Media Lessons From The GAP Logo Fiasco The GAP this week has learned the painful lesson of today's new media world Its fast and furious. Following consumer outcry in social media channels, the brand reversed its proposed logo change. Cue industry criticisms and diatribes by every marketing blogger or columnist known to man"
(1 comments) SHARE More Sharing        Thursday, February 13, 2014
Zimbio surveys create major click thrus Surveys offer companies great tools to capture information, as well as marketing brand building.
(1 comments) SHARE More Sharing        Friday, February 14, 2014
Publicity Stunts Work Publicity stunts work, and brands should consider this alternative, and review some examples that work.
SHARE More Sharing        Saturday, October 16, 2010
My Advice to Brett Favre I haven't spoken to or met Minnesota's Quarterback Favre, but if he calls, I would tell him he needs to speak up, and damn quickly. I would remind him that large portions of the Tiger Woods hysteria could have been avoided had Tiger stood up quickly and taken responsibility, which he failed to do until months later. It's a mistake in PR and crisis management to keep silent during the heat, and this story will not go away unti
SHARE More Sharing        Thursday, July 29, 2010
How To Focus On Reading in the Uber-Information Era As a self-made entrepreneur, I believe in the power of reading, and wasn't surprised last week when Amazon's Kindle book sales surpassed print books' for the first time. Information is always being changed and updated, and now the ways in which we retrieve information are following. So, how are people to choose the right way to get their news, books and journals in today's uber-information age?
(1 comments) SHARE More Sharing        Wednesday, February 12, 2014
5 Tips To Recruit & Retain Talent A successful entrepreneur offers tips on how to recruit and retain talented employees.
SHARE More Sharing        Thursday, October 21, 2010
1st Impressions Count: Manage Google Just last month, Google celebrated its 12th year as the giant who changed the world, and today is the largest media company on the planet. Without overstating it, Google has transformed the personal and professional life of everyone as we know it. Now it's "the result" that should make us aware of how we come up on Google search.
(5 comments) SHARE More Sharing        Monday, February 10, 2014
Putin Uses The Media To Further Russia's Cause Russian President Vladimir Putin uses the media to further Russian interests...
(1 comments) SHARE More Sharing        Sunday, February 16, 2014
Beef recall bruises meat marketing Beef recall has major business effects...
SHARE More Sharing        Monday, April 25, 2011
Donald Trump: Do it or Don't But Decide or your PR Will Be Hurt If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate -- but I think if he's not serious about running for President he needs to stop his campaign very soon he may forever damage his brand.
SHARE More Sharing        Wednesday, August 11, 2010
Making a comeback from a PR crisis: What's next for Al Gore ? While its always a relief to be cleared of criminal allegations, for high-profile leaders like Al Gore, an acquittal in the court of law does not imply a similar outcome by the court of public opinion. We tend to remember public figures for their mishaps and embarrassments...
SHARE More Sharing        Friday, November 5, 2010
Don't Say "Farewell" to Campaigning Staff: A Sincere PR Tip to the Elected This coming week will put an end to an intensive congressional race throughout the country. The campaigning on both sides was said to be some of the most expensive in the history of congressional campaigning.
SHARE More Sharing        Saturday, April 19, 2014
5 Ways To Measure Your Online Worth Creating powerful online content...
SHARE More Sharing        Friday, September 10, 2010
Going Global Begins with Attitude and Communications The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people's emotions and confidence. For many industries, and even small companies, aspirations have remained on a global scale: Why stay "king of your street" when you can become king of an empire?
(1 comments) SHARE More Sharing        Wednesday, February 5, 2014
Movie producers unleash a demon baby on NYC Devils Due the movie with brilliant guerilla marketing stunt..
SHARE More Sharing        Monday, January 31, 2011
New World Order & New Media Order: how social media changed our world, again The 1970's counter-cultural poem " The Revolution Will Not Be Televised " couldn't be further from the truth today, as we see governments today shutting down social media, as "The Great Lie" is harder than ever before, as self-created content via social media has spread to the Middle East and worldwide
SHARE More Sharing        Monday, January 20, 2014
“Girls” Producer Goes On The Offensive... The hit TV show "Girls" has been all over the news in recent weeks surrounding feminism, nudity & more..
SHARE More Sharing        Friday, September 3, 2010
"PR" out of "Dirty Words" in Corporate Lexicon with "Issues Management" - How Professional Expertise Works for Your PR Yesterday we were informed that the banking industry has regained profits bringing it close to the pre-crisis levels. The analysis of how they got there indicated that the bigger lenders performed better than those institutions who still preferred keeping funds to themselves as opposed to benefiting the still-struggling public.
SHARE More Sharing        Monday, February 17, 2014
Taking The Next Step In Business Growing your business step by step...
SHARE More Sharing        Thursday, November 4, 2010
Give More, Gain More: Charity to Assist Growth Corporate Social Responsibility (CSR), or donations, can often be seen as window-dressing, but when done right corporate responsibility can bring personal fulfillment through the act of giving. Earning my living helping corporations (and individuals) utilize the media and public forums to build their brand, I am often asked if certain charitable initiatives will help companies make more, or be portrayed better and my professio
SHARE More Sharing        Friday, January 3, 2014
Blood Pressure Does NOT Have To Increase With Age Dr. Chauncey Crandall, a cardiologist, challenges conventional wisdom on blood pressure...

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