Send a Tweet
Most Popular Choices
Share on Facebook 4 Share on Twitter Printer Friendly Page More Sharing
OpEdNews Op Eds   

My Advice to Brett Favre

By       (Page 1 of 2 pages)     (# of views)   No comments
Author 49048
Message Ronn Torossian

I haven't spoken to or met Minnesota's Quarterback Favre, but if he calls, I would tell him he needs to speak up, and damn quickly. I would remind him that large portions of the Tiger Woods hysteria could have been avoided had Tiger stood up quickly and taken responsibility, which he failed to do until months later. It's a mistake in PR and crisis management to keep silent during the heat, and this story will not go away until Favre addresses the issues surrounding his texts to Jenn Sterger.

Having handled many celebrity crises, I would insist on sitting down with him, learning the real story and understanding what really happened. I've worked with these situations for a long time and trust me what we read isn't always the whole truth. I would insist on knowing where his wife stands in the picture, and how he truly personally feels about all the media surrounding this. I have had some celebrities who genuinely do not care, while others are only concerned with what headshot the media is using. We need to understand the touch points for Favre the person, the father of 2 daughters, the husband, and not just #4 on the football field.

The headlines this week read, "Maybe Brett Favre should have stayed retired", "A Sad Ending For A Sad Man", and ask, "Should Wrangler drop Brett Favre?"

The allegations around sexual misconduct required the NFL to consider suspension and run a "fast track' investigation into the matter another event to which Favre did not respond. But, again, this investigation and its findings are sure to receive ample media attention. To make matters worse, he's also distracted on the field. After apologizing to his team for his missing team practices, he was still completely unfocused and missed several crucial throws, leading to their loss to the NY Jets.

Anyone advising Brett Favre needs to be very, very frank. This incident will not go away and may threaten the Favre legacy. I guarantee, at this point, a lot more Americans will know his name not from his conduct on the field, but for his texting incidents. Not to mention, no brand will endorse with him in business after he does retire.

Today's comments from former NBA star and current TV bigmouth Charles Barkley will inflame the situation further, as Barkley tells the world, "Favre has handled himself perfectly." I would beg to differ, and I would remind Barkley of his infamous comment years ago, "I am not paid to be a role model." That's true, and Favre is yet another athlete reminding America of just how true his words were.

Whether it's a one-off interview with a friendly Reporter, or a taped interview which he releases on his own, a statement which is forceful and real needs to be made and released. Is his wife standing next to him? Is he in jersey or out? All of these scenarios have to be carefully considered, or this incident shall forever tarnish the Favre legacy, and be the subject of countless late-night skits.

Favre needs to come up with a strategy whether it's to focus on field strengths and throws, or to just say it's a lie. He needs to tell the truth, for the pictures of the gorgeous Jets cheerleader won't go away until then. Favre is not the first, nor the last athlete to be accused of making a mistake. However, he's not accused of murder, like OJ Simpson, or facing jail time.It's important to remember that America is a forgiving nation (lets hope his wife is also). Brett Favre needs to stand up and say something, or the media's going to continue speaking for him.

Next Page  1  |  2


Rate It | View Ratings

Ronn Torossian Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year (more...)

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines
Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEdNews Newsletter
   (Opens new browser window)

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Start Small Again; How Small Businesses Can Become Social Media Adept

To the Class of 2010; BEFORE you make your First Mistakes

The Role of PR in "Change-Management"

Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR

What To Do With The Extra Week In 2014

Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian