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Taking The Next Step In Business

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If you are in any business of any kind, you will, and likely have, encountered "quick fix" and "quick rich" solutions to common problems and challenges all businesspeopleface. Namely, what to do next. Whether you are basking in a success, reeling from a failure, or wandering around in the doldrums of mediocrity, there is one question on the mind of EVERY business professional: "Where do I go from here?"


Next steps are not the clichés seen in movies, or popular webinars. They are not the trite, and vague "solutions" offered in self-help books, or Business For Dummies cartoons. The reality is, knowing when and how to take those all important "next steps", and in which direction to take them, can be discovered, and measured based on information you already have access to.


I, Ronn Torossian, am a hard-working entrepreneur and understand well the many dynamic quandary of Next Steps. Here, three definitive, and definable Next Steps that EVERY business professional can take knowing he or she is moving in the right direction.


#1 - Examine and quantify your current data


There is magic, and wisdom in what you already know, and in the numbers you already have. Those numbers can offer you concrete answers to questions you may not even know to ask. What you do with that information will determine the success of your next step, but crunching those numbers will at least show you which direction to take.


#2 - Examine and quantify current marketing opportunities


What are the closest possible, or better said, probable business applications to what you are doing now? Are there any needs you could be meeting that you are not? Any core competencies that you could be offering, but do not promote? Where is the market headed, and what is it asking for " and what, of those wants and needs, fits within your skill set, or immediate potential offerings?


#3 - Examine and quantify potential market wants or needs

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Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year (more...)

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