Send a Tweet
Most Popular Choices
Share on Facebook 58 Share on Twitter 1 Printer Friendly Page More Sharing
Sci Tech    H4'ed 3/12/20

The Coronavirus - Sanitizing Your Business - Proactive & Responsive Loyalty Building

By       (Page 1 of 3 pages)   1 comment
Author 512069
Follow Me on Twitter     Message David Kanegis
Become a Fan
  (2 fans)

Safeguard Your Business Before & During a Crisis!
Safeguard Your Business Before & During a Crisis!
(Image by Photo by Alicia Solario from FreeImages)
  Details   DMCA

If you are lucky your firm has yet to be impacted by this devastating pandemic. Following is a 2-pronged approach for weathering the crisis. Protect and insulate your business while you strengthen customer loyalty.

As of this writing "all of Italy's 60 million people are coming under restrictions. Prime Minister Giuseppe Conte of Italy has extended restrictions on movement to the entire nation, banning public gatherings and telling people not to travel except for work or emergencies."

When you sanitize you disinfect, prevent and or mitigate negative occurrences . With a virus we think in terms of microbiology and germs but businesses are subject to all sorts of disasters. Preventing them to the extent possible should always be on your radar.

Disasters can happen anytime, anywhere and they don't have to be as devastating as a flood or a fire to seriously impact your business. Suppose your power goes out for half a day? Or 25% of your employees come down with the flu in a single week? (4/22/2019)

On a personal level virtually all of us have felt the virus' consequences. All one has to do is stroll the empty disinfectant aisles of any brick and mortar establishment or view the "unavailable," at on-line retailers.

If you're invested in the market, the Dow's precipitous fall probably feels like root canal without Novocain. Whether you are feeling the pain yet or not, planning and then flawless execution is essential.

Before dealing with a catastrophe using best business practices will stand you in good stead.

It's important to run your firm in a way that engenders loyalty. You need to be proactive. This means delivering a quality service or product in a manner that naturally makes your customer's want to do business with you" over and over again! Satisfied customers usually stick by you despite problems that sometimes occur.

As far as crises are concerned most of the principles are the same. Right now, with or without hard data it's a good idea to assume that your customers are already feeling the impact of the Coronavirus and in the short term it will only get worse.

What can you do? More importantly, what should you do?

If you're a large business you likely have a public relations firm specializing in "crisis communication."

If not, you have to take the bull by the horns and proactively reach out to your customers. I lecture often on loyalty marketing and how to increase the lifetime value (LTV) of consumers. The Coronavirus may seem a strange venue to discuss this. It's not.

In 2020 where digital marketing is king and the "human touch," is all but lost, you must find the best way to ensure your customers think of you as their business partner and even friend. Realistically, you may never have spoken a word between you.

What does this mean for your business? Of course, you can't control the virus, but you can mediate its impact on your business by protecting and insulating it. This starts with the relationship you have with the individuals that buy your product or services.

Next Page  1  |  2  |  3

(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).

Rate It | View Ratings

David Kanegis Social Media Pages: Facebook Page       Twitter Page       Linked In Page       Instagram page url on login Profile not filled in

David Kanegis is a Certified Professional Coach. He developed Mind Acrobatics(TM) a series of "self-empowerment" exercises and techniques designed to enable people to create and sustain life changes. Dave holds MA's in Psychology & (more...)

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Follow Me on Twitter     Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
   (Opens new browser window)

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

I Worked for The Trump Organization & Want to Tell You a Short Story!

Perry Mason Had Faith in the "Eventual Supremacy of Reason!"

What Did Mr. Rogers Know & When Did He Know It?

The Fix Is In -- FBI Report Finished -- McConnell Schedules Vote #MeToo

Turn Kavanaugh's Confirmation Into a Referendum Against Sexual Abuse! #MeToo

Victims of Sexual Abuse Just Lost Big Time! #MeToo - Mad Mother Marvel's Thoughts

To View Comments or Join the Conversation: