'Get ready! What is about to be unleashed on America is the greatest campaign ever created to get you to feel normal again. It will come from brands, from government& from the left & from the right. We will do anything, spend anything, believe anything, to take away how horribly uncomfortable all of this feels.
The advertising business operates on this cardinal principle: Find the consumer’s problem and fix it with your product. On top of that will be the one effort that’s even greater: the all-out blitz to make you believe you never saw what you saw. You didn’t see homeless people dead on the street. You didn’t see inequality. You didn’t see indifference. You didn’t see utter failure of leadership and systems. But you did. You are not crazy, my friends. And so we are about to be gaslit in a truly unprecedented way.'