One incident of racism, though small in relation to the decades of massive, institutionalized discrimination exercised by Israel against its Palestinian Arab citizens, has triggered an uncharacteristic bout of Israeli soul-searching.
Superland, a large amusement park near Tel Aviv, refused to accept a booking from an Arab school on its preferred date in late May. When a staff member called back impersonating a Jew, Superland approved the booking immediately.
As the story went viral on social media, the park's managers hurriedly offered an excuse: they provided separate days for Jewish and Arab children to keep them apart and prevent friction.
Government ministers led an outpouring of revulsion. Tzipi Livni, the justice minister, called the incident a "symptom of a sick democracy." Defense minister Moshe Yaalon was "ashamed." Prime minister Benjamin Netanyahu demanded that the "racist" policy be halted immediately.
Such sensitivity appears to be a reaction to an explosion of popular racism over the past few months against the one in five Israelis who belong to the country's Palesinian Arab minority. Some Israeli Jews have started to find the endless parade of bigotry disturbing.
Israeli TV recently revealed, for example, that a group of children with cancer who had been offered a free day at a swimming pool were refused entry once managers discovered that they were Bedouin.
According to another TV investigation, Israel's banks have a secret policy of rejecting Arab customers who try to transfer their accounts to a branch in a Jewish community, even though this violates banking regulations.
The settlers, whose violence was once restricted to setting fire to the crops of Palestinians or rampaging through their villages in the West Bank, are now as likely to attack Arab communities inside Israel. Torched mosques, offensive graffiti on churches and cars set ablaze in so-called "price-tag" attacks have become commonplace.
Similarly, reports of vicious attacks on Arab citizens are rapidly becoming a news staple. Recent incidents have included the near-fatal beating of a street cleaner, and a bus driver who held his gun to an Arab passenger's head, threatening to pull the trigger unless the man showed his ID.
Also going viral were troubling mobile-phone photos of a young Arab woman surrounded by a mob of respectable-looking commuters and shoppers while she waited for a train. As they hit her and pulled off her hijab, station guards looked on impassively.
However welcome official denunciations of these events are, the government's professed outrage does not wash.
While Netanyahu and his allies on the far right were castigating Superland for its racism, they were busy backing a grossly discriminatory piece of legislation the Haaretz newspaper called "one of the most dangerous" measures ever to come before the parliament.
The bill will give Israelis who have served in the army a whole raft of extra rights in land and housing, employment, salaries, and the provision of public and private services. The catch is that almost all of the country's 1.5 million Palestinian citizens are excluded from military service. In practice, the benefits will be reserved for Jews only.
Superland's offence pales to insignificance when compared to that, or to the decades of state-planned and officially sanctoned discrimination against the country's Palestinian minority.
An editorial in Haaretz this month observed that Israel was really "two separate states, one Arab and one Jewish. ... This is the gap between the Jewish state of Israel, which is a developed Western nation, and the Arab state of Israel, which is no more than a Third World country."