Perhaps not surprisingly much of the initiative came from the Central Intelligence Agency, which housed the expertise for manipulating target populations through propaganda and disinformation. The only difference this time would be that the American people would be the target population.
For this project, Ronald Reagan's CIA Director William J. Casey sent his top propaganda specialist Walter Raymond Jr. to the National Security Council staff to manage the inter-agency task forces that would brainstorm and coordinate this "public diplomacy" strategy.
Many of the old intelligence operatives, including Casey and Raymond, are now dead, but other influential Washington figures who were deeply involved by these strategies remain, such as neocon stalwart Robert Kagan, whose first major job in Washington was as chief of Reagan's State Department Office of Public Diplomacy for Latin America.
Now a fellow at the Brookings Institution and a columnist at the Washington Post, Kagan remains an expert in presenting foreign policy initiatives within the "good guy/bad guy" frames that he learned in the 1980s. He is also the husband of Assistant Secretary of State for European Affairs Victoria Nuland, who oversaw the overthrow of Ukraine's elected President Viktor Yanukovych last February amid a very effective U.S. propaganda strategy.
During the Reagan years, Kagan worked closely on propaganda schemes with Elliott Abrams, then the Assistant Secretary of State for Latin America. After getting convicted and then pardoned in the Iran-Contra scandal, Abrams reemerged on President George W. Bush's National Security Council handling Middle East issues, including the Iraq War, and later "global democracy strategy." Abrams is now a senior fellow at the Council on Foreign Relations.
These and other neocons were among the most diligent students learning the art of "perception management" from the likes of Raymond and Casey, but those propaganda skills have spread much more widely as "public diplomacy" and "information warfare" have now become an integral part of every U.S. foreign policy initiative.
A Propaganda Bureaucracy
Declassified documents now reveal how extensive Reagan's propaganda project became with inter-agency task forces assigned to develop "themes" that would push American "hot buttons." Scores of documents came out during the Iran-Contra scandal in 1987 and hundreds more are now available at the Reagan presidential library in Simi Valley, California.
What the documents reveal is that at the start of the Reagan administration, CIA Director Casey faced a daunting challenge in trying to rally public opinion behind aggressive U.S. interventions, especially in Central America. Bitter memories of the Vietnam War were still fresh and many Americans were horrified at the brutality of right-wing regimes in Guatemala and El Salvador, where Salvadoran soldiers raped and murdered four American churchwomen in December 1980.
The new leftist Sandinista government in Nicaragua also was not viewed with much alarm. After all, Nicaragua was an impoverished country of only about three million people who had just cast off the brutal dictatorship of Anastasio Somoza.
So, Reagan's initial strategy of bolstering the Salvadoran and Guatemalan armies required defusing the negative publicity about them and somehow rallying the American people into supporting a covert CIA intervention inside Nicaragua via a counterrevolutionary force known as the Contras led by Somoza's ex-National Guard officers.
Reagan's task was made tougher by the fact that the Cold War's anti-communist arguments had so recently been discredited in Vietnam. As deputy assistant secretary to the Air Force, J. Michael Kelly, put it, "the most critical special operations mission we have ... is to persuade the American people that the communists are out to get us."
At the same time, the White House worked to weed out American reporters who uncovered facts that undercut the desired public images. As part of that effort, the administration attacked New York Times correspondent Raymond Bonner for disclosing the Salvadoran regime's massacre of about 800 men, women and children in the village of El Mozote in northeast El Salvador in December 1981. Accuracy in Media and conservative news organizations, such as The Wall Street Journal's editorial page, joined in pummeling Bonner, who was soon ousted from his job.
But these were largely ad hoc efforts. A more comprehensive "public diplomacy" operation took shape beginning in 1982 when Raymond, a 30-year veteran of CIA clandestine services, was transferred to the NSC.
A slight, soft-spoken New Yorker who reminded some of a character from a John le Carre spy novel, Raymond was an intelligence officer who "easily fades into the woodwork," according to one acquaintance. But Raymond would become the sparkplug for this high-powered propaganda network, according to a draft chapter of the Iran-Contra report.
Though the draft chapter didn't use Raymond's name in its opening pages, apparently because some of the information came from classified depositions, Raymond's name was used later in the chapter and the earlier citations matched Raymond's known role. According to the draft report, the CIA officer who was recruited for the NSC job had served as Director of the Covert Action Staff at the CIA from 1978 to 1982 and was a "specialist in propaganda and disinformation."
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