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OpEdNews Op Eds    H2'ed 12/28/14

The Victory of "Perception Management"

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Even after the Iraq War debacle when nearly the entire mainstream media went with the pro-invasion flow, there was almost no accountability for that historic journalistic failure. Indeed, the neocon influence at major newspapers, such as the Washington Post and the New York Times, only has solidified since.

Today's coverage of the Syrian civil war or the Ukraine crisis is so firmly in line with the State Department's propaganda "themes" that it would put smiles on the faces of William Casey and Walter Raymond if they were around today to see how seamlessly the "perception management" now works. There's no need any more to send out "public diplomacy" teams to bully editors and news executives. Everyone is already onboard.

Rupert Murdoch's media empire is bigger than ever, but his neocon messaging barely stands out as distinctive, given how the neocons also have gained control of the editorial and foreign-reporting sections of the Washington Post, the New York Times and virtually every other major news outlet. For instance, the demonizing of Russian President Putin is now so total that no honest person could look at those articles and see anything approaching objective or evenhanded journalism. Yet, no one loses a job over this lack of professionalism.

The Reagan administration's dreams of harnessing private foundations and non-governmental organizations have also come true. The Orwellian circle has been completed with many American "anti-war" groups advocating for "humanitarian" wars in Syria and other countries targeted by U.S. propaganda. [See Consortiumnews.com's "Selling 'Peace Groups' on US-Led Wars."]

Much as Reagan's "public diplomacy" apparatus once sent around "defectors" to lambaste Nicaragua's Sandinistas by citing hyped-up human rights violations now the work is done by NGOs with barely perceptible threads back to the U.S. government. Just as Freedom House had "credibility" in the 1980s because of its earlier reputation as a human rights group, now other groups carrying the "human rights" tag, such as Human Rights Watch, are in the forefront of urging U.S. military interventions based on murky or propagandistic claims. [See Consortiumnews.com's "The Collapsing Syria-Sarin Case."]

At this advanced stage of America's quiet surrender to "perception management," it is even hard to envision how one could retrace the many steps that would lead back to the concept of a democratic Republic based on an informed electorate. Many on the American Right remain entranced by the old propaganda theme about the "liberal media" and still embrace Reagan as their beloved icon. Meanwhile, many liberals can't break away from their own wistful trust in the New York Times and their empty hope that the media really is "liberal."

To confront the hard truth is not easy. Indeed, in this case, it can cause despair because there are so few voices to trust and they are easily drowned out by floods of disinformation that can come from any angle -- right, left or center. Yet, for the American democratic Republic to reset its goal toward an informed electorate, there is no option other than to build institutions that are determinedly committed to the truth.

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Robert Parry broke many of the Iran-Contra stories in the 1980s for the Associated Press and Newsweek. His latest book, Secrecy & Privilege: Rise of the Bush Dynasty from Watergate to Iraq, can be ordered at secrecyandprivilege.com. It's also available at
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