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OpEdNews Op Eds    H2'ed 12/28/14

The Victory of "Perception Management"

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Robert Parry
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The next day, at 10:30 a.m., a Friday, Bush announced his ultimatum. There would be a Saturday noon deadline for the Iraqi withdrawal, as Powell had recommended. Schwarzkopf and his field commanders in Saudi Arabia watched Bush on television and immediately grasped its meaning.

"We all knew by then which it would be," Schwarzkopf wrote. "We were marching toward a Sunday morning attack."

When the Iraqis predictably missed the deadline, American and allied forces launched the ground offensive at 0400 on Feb. 24, Persian Gulf time.

Though Iraqi forces were soon in full retreat, the allies pursued and slaughtered tens of thousands of Iraqi soldiers in the 100-hour war. U.S. casualties were light, 147 killed in combat and another 236 killed in accidents or from other causes. "Small losses as military statistics go," wrote Powell, "but a tragedy for each family."

On Feb. 28, the day the war ended, Bush celebrated the victory. "By God, we've kicked the Vietnam Syndrome once and for all," the President exulted, speaking to a group at the White House. [For more details, see Robert Parry's Secrecy & Privilege.]

So as not to put a damper on the post-war happy feelings, the U.S. news media decided not to show many of the grisliest photos, such as charred Iraqi soldiers ghoulishly still seated in their burned-out trucks where they had been incinerated while trying to flee. By that point, U.S. journalists knew it wasn't smart for their careers to present a reality that didn't make the war look good.

Enduring Legacy

Though Reagan's creation of a domestic propaganda bureaucracy began more than three decades ago -- and Bush's vanquishing of the Vietnam Syndrome was more than two decades ago -- the legacy of those actions continue to reverberate today in how the perceptions of the American people are now routinely managed. That was true during last decade's Iraq War and this decade's conflicts in Libya, Syria and Ukraine as well as the economic sanctions against Iran and Russia.

Indeed, while the older generation that pioneered these domestic propaganda techniques has passed from the scene, many of their proteges are still around along with some of the same organizations. The National Endowment for Democracy, which was formed in 1983 under the supervision of Walter Raymond's NSC operation, is still run by the same neocon, Carl Gershman, and has an even bigger budget, now exceeding $100 million a year.

Gershman and his NED played important behind-the-scenes roles in instigating the Ukraine crisis by financing activists, journalists and other operatives who supported the coup against elected President Yanukovych. The NED-backed Freedom House also beat the propaganda drums. [See Consortiumnews.com's "A Shadow Foreign Policy."]

Two other Reagan-era veterans, Elliott Abrams and Robert Kagan, have both provided important intellectual support for continuing U.S. interventionism around the world. Earlier this year, Kagan's article for The New Republic, entitled "Superpowers Don't Get to Retire," touched such a raw nerve with President Obama that he hosted Kagan at a White House lunch and crafted the presidential commencement speech at West Point to deflect some of Kagan's criticism of Obama's hesitancy to use military force.

A New York Times article about Kagan's influence over Obama reported that Kagan's wife, Assistant Secretary of State Victoria Nuland, apparently had a hand in crafting the attack on her ostensible boss, President Obama.

According to the Times article, the husband-and-wife team share both a common world view and professional ambitions, Nuland editing Kagan's articles and Kagan "not permitted to use any official information he overhears or picks up around the house" -- a suggestion that Kagan's thinking at least may be informed by foreign policy secrets passed on by his wife.

Though Nuland wouldn't comment specifically on Kagan's attack on President Obama, she indicated that she holds similar views. "But suffice to say," Nuland said, "that nothing goes out of the house that I don't think is worthy of his talents. Let's put it that way."

Misguided Media

In the three decades since Reagan's propaganda machine was launched, the American press corps also has fallen more and more into line with aggressive U.S. government's foreign policy strategies. Those of us in the mainstream media who resisted the propaganda pressures mostly saw our careers suffer while those who played along moved steadily up the ranks into positions of more money and more status.

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Robert Parry broke many of the Iran-Contra stories in the 1980s for the Associated Press and Newsweek. His latest book, Secrecy & Privilege: Rise of the Bush Dynasty from Watergate to Iraq, can be ordered at secrecyandprivilege.com. It's also available at
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