When that target of hatred has been exhausted (ie it worked to elect Trump), create new enemies: "The media is the enemy."
There is Principle #10:
: MATERIAL FROM ENEMY PROPAGANDA MAY BE UTILIZED IN OPERATIONS WHEN IT HELPS DIMINISH THAT ENEMY'S PRESTIGE OR LENDS SUPPORT TO THE PROPAGANDIST'S OWN OBJECTIVE.
With the media itself "the enemy," call it dishonest over and over, call it fake news, and call the journalists "bad people." Scapegoat the media. Demonize all who challenge the mandate of power; declare those whose job is to speak truth to power as enemies of the state, as "the opposition."
With the media on the defensive, that leaves only the people themselves, 2/3 of whom distrust and disapprove of Trump, to shut down. Those (the majority) who cannot be seduced with lies constitute the main enemy of those who rule without consent.
And that is the basis of the attempt to characterize protesters as paid stooges.
Repeat they are being paid by Soros enough times and.......................the 1/3 who support Trump will believe it. But what about the rest of us, the 2/3 who do not believe it?
This is where Goebbels last principle of propaganda comes into play:
PRINCIPLE 19: PROPAGANDA CANNOT IMMEDIATELY AFFECT STRONG COUNTER-TENDENCIES; INSTEAD IT MUST OFFER SOME FORM OF ACTION OR DIVERSION, OR BOTH.
The counteraction to public protest can include such actions as calling in the National Guard first to deal with violence in cities like Chicago (which is far from the most violent city) and then later extend it to protests themselves
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