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How We Stay Blind to the Story of Power

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Jonathan Cook
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True, the individuals who benefit from the social and economic policies that uphold this system may occasionally be held to account. Even the policies themselves may occasionably be held up to scrutiny. But the assumptions behind the policies are rarely questioned certainly not in what we are taught to call the "mainstream".

That is an amazing outcome given that almost none of us benefit from the system we effectively sanction every time we turn out to vote in an election. Very few of us are rulers, or enjoy enormous wealth, or live on large estates, or own companies that deprive thousands of the fruit of their labours, or profit from destroying life on Earth. And yet the ideology that rationalises all that injustice, inequality and immorality not only stays in place but actually engenders more injustice, more inequality, more immorality year by year.

We watch this all unfold passively, largely indifferently because we believe we are made to believe we are powerless.

Regenerating like Dr Who

By now, you may be frustrated that power still lacks a name. Is it not late-stage capitalism? Or maybe neoliberalism? Globalisation? Or neoconservatism? Yes, we can identify it right now as ideologically embedded in all of those necessarily vague terms. But we should remember that it is something deeper still.

Power always has an ideological shape and physical structures. It has both faces. It existed before capitalism, and will exist after it (if capitalism doesn't kill us first). Human history has consisted of power consolidating and regenerating itself in new form over and over again like the eponymous hero of the long-running British TV sci-fi series Doctor Who as different groups have learnt how to harness it, usurp it and put it to self-interested use. Power has been integral to human societies. Now our survival as individuals and as a species depends on our finding a way to reinvent power, to tame it and share it equally between us all and thereby dissolve it. It is the ultimate challenge.

By its very nature, power must prevent this step a step that, given our current predicament, is necessary to prevent planetary-wide death. Power can only perpetuate itself by deceiving us about what it has done in the past and will do in the future, and whether alternatives exist. Power tells us stories that it is not power that it is the rule of law, justice, ethics, protection from anarchy or the natural world, inevitable. And to obscure the fact that these are just stories and that like all stories, these ones may not actually be true, or may even be the opposite of truth it embeds these stories in ideology.

We are encouraged to believe that the media in the widest sense possible has authority alone to tell us these stories, to promote them as orthodoxy. It is the lens through which the world is revealed to us. Reality filtered through the lens of power.

The media is not just newspapers and TV news broadcasts. Power also exerts its hold on our imaginative horizons through all forms of "popular" entertainment, from Hollywood films and You Tube videos to social media and video games.

In the US, for example, almost all media is owned by a handful of corporations that have diverse interests related to power. Power expresses itself in our modern societies as wealth and ownership. And corporations stand at the apex of that power structure. They and their chief functionaries (for corporate executives do not really control power, it controls them) own almost all of the planet's resources, they hold almost all of the wealth. They typically use their money to buy attention for themselves and their brands while at the same time buying invisibility for deep power.

To take one example: Rupert Murdoch's power is visible to us, as are his negative personal qualities and occasionally the pernicious influence of his newspapers. But it is not just that his media outlets play a part in shaping and controlling what we talk about on any given day, for good or bad. They also control all the time what we are capable of thinking and not thinking. That is true power. And that role will never be mentioned by a Murdoch organisation or any of his supposed rivals in the corporate media. It is the preserve of blogs like this one for very obvious reasons.

That makes media corporations a key pillar of the matrix of power. Their journalists are servants of corporate power, whether they know it or not. Mostly, of course, they do not.

The veiling of power

These thoughts were provoked by a rare comment from a prominent corporate journalist about power. Jonathan Freedland is a senior columnist at the supposedly liberal Guardian, and a British equivalent of Thomas Friedman or Jeffrey Goldberg. His job is to help make deep power invisible, even as he criticises the powerful. Freedland's stock-in-trade is using the ephemeral dramas of political power to veil true power.

It was therefore intriguing to see Freedland actually try to define "power" in a recent column intended to dissuade people from backing Bernie Sanders as the Democratic nominee. Here is what he writes in reference to power:

"If recent events have reminded us of anything, it's that in politics, power is the whole ballgame. "

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Jonathan Cook is a writer and journalist based in Nazareth, Israel. He is the 2011 winner of the Martha Gellhorn Special Prize for Journalism. His latest books are "Israel and the Clash of Civilisations: Iraq, Iran and the Plan to Remake the Middle East" (Pluto Press) and "Disappearing Palestine: (more...)
 

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