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Home Depot Supports O'Reilly, but Lowes Pulls Ads; Which Box Will YOU Do Business WIth?

By   Follow Me on Twitter     Message Rob Kall       (Page 1 of 2 pages)     Permalink    (# of views)   15 comments

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Think Progress reports that Lowes dropped its advertising on the O'Reilly show:

Earlier this month, Robert Greenwald’s Brave New Films released “Fox Attacks: The Environment.” The short film documented Fox News’ assault on global warming science and called for one of Fox’s major advertisers, Home Depot, to stop supporting the network’s lies. Home Depot claims to support eco-friendly policies but still gives advertising dollars to Fox.

 

This occurs at the same time that O'Reilly, the pseudo moderate right wing hack who dupes the kool-aid drinking morons who are his regular viewers into thinking he actually is a moderate, rather than a Bush administration brown-nosing, surrogate, who is so full of himself, he doesn't realize what a buffoonish joke he is. Oops, got carried away making nice with Bill O. This occurs at a time when BillO has declared war on dailykos.com, and has encouraged his viewers not to do business with Jet Blue.

Kos, Markos Moulitsas, of Dailykos.com, reports:

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A reader emailed Lowe's about their ads on O'Reilly's show. They got this response:

Replied On 07/27/07 15:41:09

Dear Lowe's Customer,

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Thank you for your comments regarding the program, The O'Reilly Factor.

Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.

Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O'Reilly Factor does not meet Lowe's advertising guidelines, and the company's advertising will no longer appear during the program.

We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.

We appreciate your contacting us, and hope this information addresses your concerns.

Thank you,

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Lowe's Customer Care

 

My position on boycotts is not solidified. Ideally, advertisers should be able to advertise to reach as many customers as possible. But when they only support one partisan media message, that's a very big problem. The way to fix is for them to start spending at least equal amounts, if not more, initially, to make up for the previous imbalance, on media with opposing partisan viewpoints. If they won't do that, then it certainly makes sense to support companies that do take a stand and pull their advertising or just don't support the opposing media.

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Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites, OpEdNews.com

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project. 

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