"Until now, WhiteSmoke's suite of English writing tools was primarily targeted at the US audience. Over the last half a year we have had many requests from the UK and Commonwealth countries for WhiteSmoke to be optimized for British English. With the new British English Edition, we have responded to these requests and extended WhiteSmoke's advanced language technologies to a whole new audience of potential users," says Liran Brenner, WhiteSmoke VP R&D. British English writers can now enjoy WhiteSmoke's grammar and punctuation correction, context-relevant spell check and patented text enrichment capabilities. A recent WhiteSmoke release also added an intuitive notification feature that provides instant feedback on grammar and spelling errors as the user writes.
Amit Greener, VP Marketing at WhiteSmoke, says: "WhiteSmoke has seen strong and steady growth over the last year, and the new British English version is a continuation of that positive growth. With more people writing in English for business and pleasure than at any time before, WhiteSmoke answers the need for a writing tool that facilitates quality communication. Having a firm foothold in the US market, we want to ensure WhiteSmoke's best-of-breed writing technology becomes a truly global English writing tool."
All WhiteSmoke versions – General Writing, Business Writing, Creative Writing and Executive Writing – are available immediately for British and US English.