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General News    H3'ed 6/20/10

Would You Use a Home DNA Kit?

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Message Martha Rosenberg
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Direct-to-consumer advertising (DTC) has elevated some everyday conditions to diseases needing prescriptions but other prescription products have gone over-the-counter.

Claritin, one of the first drugs sold DTC along and its allergy drug cousins, Zyrtic and Benadryl, is now sold over-the-counter -- though Sudafed is now behind the counter thanks to its use in meth labs. And so are pregnancy tests and home tests for blood sugar, cholesterol and urinary tract infections.

And then there's Insight, the at-home DNA tests almost sold at Walgreen's last month.

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Martha Rosenberg Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)
 

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