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Grassley Investigates Lilly/WebMD link Reported by Washington Post

By       Message Martha Rosenberg       (Page 1 of 6 pages)     Permalink    (# of views)   1 comment

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It is not too hard to find evidence of links between WebMD and drug giant Eli Lilly.

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A 2002 article on the gigantic medical site about pain and depression says "Lilly is a WebMD Partner," and an advertising award in 2004 went to the FCB "client" Eli Lilly & Co./WebMD--not clients.

Banner and skyscraper ads for Lilly's blockbuster antidepressant Cymbalta on WebMD's home page never seemed to yield to other advertisers in 2009--and the Washington Post reported Lilly and WebMD to be partners in 2000.

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Now Sen. Charles Grassley (R-Iowa), ranking Republican on the Senate Finance Committee, is investigating financial ties between Lilly and WebMD Health Corp because of a WebMD TV ad exhorting people to undergo a Lilly depression screening.

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Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)
 

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