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Turn the Middle Aisles of Supermarkets into Ghost Towns

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From Grand Rapids April 06, 2012 4
Grand Rapids April 06, 2012 4
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There are thousands, even tens of thousands of items in supermarkets. Most of them are highly processed, often un-nutritious or even dangerous and unhealthy. Some barely deserve to be called "food."
The worst of these can be found in the middle aisles of supermarkets. Of late, I've been enjoying totally avoiding those aisles. The sweet thing is, I'm not missing them at all.
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Some of the aisles are basically collections of combinations of corn syrup with other products-- soda, chips, brownies, breakfast snacks, supposedly healthy granola products.
Others have so many preservatives and coloring agents in them, their ingredients look more like items for a chemistry lab. And let's not forget GMOs-- the corn and beet sweeteners are mostly GMO, and so are a LOT of the other ingredients in highly processed, packaged foods.
I may zip through the frozen foods section looking for some frozen fruit and vegetables, but even that walk I seem to be doing less of.
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You can even make a game of it. Count how many aisles you can totally ignore.
If you are going down any of those middle aisles, be sure to use the Buycott phone app to make sure you're not supporting companies that fund campaigns you would oppose-- like Koch brother companies, Monsanto, companies that fund ads opposing GMO labeling, etc.
Even better, try to do as much of your shopping at smaller local businesses than at big supermarkets. Join a local CSA (community supported agriculture) or a community garden or create your own garden and actually help plant and harvest the food you eat. And if you are buying produce at a big supermarket, try to buy locally grown food.
Learn about the health risks involved in eating animal products Learn about the heavy footprint meat casts on ecosystems. Learn the dirtiest foods, pesticide-wise, and buy organic for them.
There are all kinds of diseases that are appearing at much higher incidences now than even a decade ago. Part of the reason-- I think a big part-- is because of the food. Save your life and your family's health. Avoid those middle aisles and get food smart.


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Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

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Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project. 


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