by Walter Brasch
Even the most casual observers would believe that the U.S. is making an economic recovery if they saw the hordes descend upon retail stores on Black Friday.
Americans began lining up four hours before the stores opened as early as midnight. And they weren't shopping just for necessities. Sale of large-screen TVs and video games were up significantly from two years ago. The consumer Electronics Association predicts a 4.1 percent increase in sales over a year ago.
About a third of all American adults shopped on Black Friday, up from slightly more than one-fourth of all Americans a year ago, according to analysts from Goldman Sachs.
About 80 million Americans went into retail stores on Black Friday, according to the National Retail Federation (NRF). These Americans spent about $10.7 billion in retail stores, slightly more than last year, according to research analysts at ShopperTrak. For the three-day weekend, sales were about $20.5 billion. Not included in the ShopperTrak data were sales from major retail discounters, including Walmart and Target. Walmart reported sales up 30 percent from last year.
Sales were pushed by online purchases. PayPal reports online sales increased 27 percent on Black Friday from a year ago. FirstData says sales from credit and debit cards rose 8.6 percent from last year. Overall, retail and cyber sales are expected to increase 2.3 percent from 2009, to $688.9 billion this year, according to data from the NRF.
But, Black Friday spending isn't the only indicator of a recovering economy. The non-partisan and impartial Congressional Budget Office (CBO) reports that the Recession that began in 2007 probably ended late last year.
Overall, the economy is up 2.8 percent in 2010, according to the CBO. Bloomberg, Wells Fargo, and Morgan Stanley, plus dozens of others who track the economy also show at least a 2 percent increase this year, with at least a 3 percent increase next year. Even the conservative Wall Street Journal points out the economy is up 2.5 percent, with a 2.8 percent increase predicted for 2011. The National Association for Business Economics, analyzing data collected by 51 professional economists, notes the gross domestic product grew about 2.7 percent this year, and will rise 2.6 percent next year.