Sexual-harassment suits
Stonewalling investigations
Union busting.
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Can I name a great corporation today? I'm not about to try and then some day get egg on my face, like the pundits who touted Enron before its colossal fall and afterwards found their faces and stories displayed in Business Week. [1] Or like the now-defunct Business Ethics journal that published its five-year list of "best corporate citizens." At the top of it was Fannie May, charged at about the same time by the SEC of having violated its rules for years, and Fannie Mae was not the only undeserving company on the list.[2] Or, like GE that kept emerging as "the most admired company," yet "has a long history of unethical and illegal practices."[3]
Greatness is More than Money Deep
The Essence of Corporate Greatness
The list of unscrupulous corporate activities shown in Table 1.1 clearly shows us what common sense already tells us; namely, that greatness is more than money deep, to paraphrase a classical adage.
A model corporation would be a great corporation, but just what is corporate greatness? Even if we can't find it, we can still describe it:
Consistently Positive Behavior + Consistently Positive Results
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