For a fine discussion of the ethos-appeal, see the American Jesuit classicist William M. A. Grimaldi's penetrating essay "The Auditors' Role in Aristotelian Rhetoric" in the book Oral and Written Communication: Historical Approaches, edited by the classicist Richard Leo Enos (Sage Publications, 1990, pages 65-81).
CONCLUSION
Hillary won the popular vote by at least 2.5 million votes -- and counting. On the level of symbolism, her candidacy symbolized the women's movement that emerged in the late 1960s. For anti-60s conservatives, it may have been a wee bit too much 60s symbolism for them to endure.
In any event, President-elect Trump's electoral victory was decisive. He won electoral victories in a number of states that President Obama had carried in 2012. President George W. Bush famously told us that he was the decider. Soon President Trump will be the decider.
I find the sheer number of states that Trump won worrisome, regardless of his margins of victory in the various states he won. He appealed to a set of anti-60s values to rack up those electoral victories.
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