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Speaking to America's Broken Heart

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Susan Strong
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[1]   The Republican Weapon of Mass Destruction, Sept. 15, 2011, http://robertreich.org/post/10251623526

[2] Progressives are always well supplied with information in the form of facts, statistics, arguments, and talking points. But today's cognitive science has shown that all of those habitual progressive communication tools miss the heart.   Laying out big contracts with a multitude of proposals for government action, however necessary, has some risks in today's context. Right now successful government action is being perceived as more and more impossible. People know that getting "solid" Democratic majorities in Congress in 2012 might just mean having a lot of DINOs (Democrats in Name Only) who won't really play ball. We progressives must have an action story that counters these concerns. I trust that presenters at the October 3 - 5 Take Back the American Dream conference will provide it.
 

[3] P.71.

 

[4] To learn how to use these American Framing tools and the free resources that go with them, visit The Metaphor Project's website at: http://www.metaphorproject.org.

 


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Susan C. Strong, Ph.D., is the founder and executive director of the Metaphor Project. She is also the author of our new book, MOVE OUR MESSAGE: HOW TO GET AMERICA'S EAR, available on our website. The mission of the Metaphor Project is helping (more...)
 

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