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Susan C. Strong, Ph.D., is the founder and executive director of the Metaphor Project. She is also the author of our new book, MOVE OUR MESSAGE: HOW TO GET AMERICA'S EAR, available on our website. The mission of the Metaphor Project is helping Democrats, liberals and progressives learn how to mainstream their messages by framing them as part of the best American story.
How to frame it "American" Now: Summer 2018
This article explains how to frame our messages now in ways that evoke the best American values for the majority of Americans. It is full of resources and links to even more helping tools.
Saturday, April 14, 2018(1 comments)
How to use "#SharedSecurityWorks. #PreemptiveWarFails!" Now
This article suggests important frames for the situation we face right now with Bolton and Pompeo, plus new U.S.strikes on Syria. Included in the article is a wealth of resources to help you fill out your argument, once you have gotten attention with your remarks about how #SharedSecurityWorks, and #PreemptiveWarFails.
Wednesday, February 14, 2018(2 comments)
What "#(Americans)StepUp _______" Can Do Right Now
This article shows how we can boost our spirits with some good news about things people are doing locally to counter DC destruction, as well as stimulate the creativity that will lead to a rebirth of our nation after the DC demolition derby is a thing of the past.
Tuesday, November 21, 2017(11 comments)
Say: "Stop the GOP war on America: (fill in the blanks). "
This article suggests ways we can frame the GOP assault on America, Americans, and American values by using variants of "Stop the GOP War on America:------." It also gives a rationale for using the "war on. . ." frame in this context, and answers other objections activists might have to this frame.
Say "Build a common sense American future!"
This article makes the case that our best tactic now and going into 2018 is calling for a "common sense" U.S. future. The piece includes specific examples of why this is the right way to go. It also demonstrates how to use future GOP/Trump inanities to make this case.
Monday, April 3, 2017(1 comments)
Framing Our March Signs to Persuade
This article provides a complete mini-tutorial in framing our messages to persuade by "speaking American," whether we are making signs for our protest marches, lobbying our legislators, or doing voter outreach.
Monday, January 30, 2017(5 comments)
Getting Heard Beyond the Choir
This article lays out a set of language tools for reaching beyond those already resisting Trump/Bannon's outrages now, to Trump voters who will also be unhappy soon. To succeed, we will need more than "after the fact" resistance from progressives.
Saturday, December 3, 2016(1 comments)
Say: "Clean Energy Jobs Now!"
This article suggests an updated approach to framing climate protection action now, given the Trump victory and the nature of the GOP-dominated Congress we have now. The blog contains framing language suggestions for focusing on clean energy jobs that stay home in the U.S., and could appeal to Trump voters. Getting them to lobby for these is the best outcome!
Saturday, October 15, 2016(2 comments)
Re Climate Action: "Protect & Prevent" or "Make War & Control"?
This article suggests better framing for our climate action messages to the general public than "make war" and "control." It's based on a review of the most up-to-date framing research for this issue, and it argues that using positive incentives will help a President Hillary Clinton much better.
Tuesday, September 6, 2016(5 comments)
The Hope: Grass Roots Bipartisans at Work Right Now
This long form report about the real grass roots wave of bipartisan renewal happening all over our country right now is very timely, because it shows that the bitter political paralysis in D.C. can change. The article contains many links for direct access to contacts and info about how local, regional, and state citizens are doing it.
Saturday, June 25, 2016(3 comments)
Redeem Our Nation's Honor!
This article proposes a frame that could express simply what we need to do about the rising tide of hate and intolerance in our country: redeem our nation's honor. The article includes links to a number of excellent resources for expanding on that work, as well as suggestions for ways to frame various parts of messages we need.
Friday, April 15, 2016(3 comments)
America 2016: Death Spiral or Rebirth?
This article makes the case for the idea that America is actually experiencing a difficult rebirth process right now, as the 2016 presidential election campaign has stirred up much that has been lying dormant for too long. The article is full of examples of the many constituencies now being active in the rebirth process.
Monday, February 29, 2016(4 comments)
Say "Americans deserve a fair market."
This article makes the case that we the people must start telling each other the whole "fair market" story. We need to do this to stop the Right wing, corporate oligarchy, and conventional economists from pushing their "free market" trojan horse any further. Flint, MI shows the lengths they will go to to get rid of the regulations that protect the health and safety of Americans. Privatization of it all is their goal.
Thursday, January 28, 2016(9 comments)
Two American Dreams: Poison or Power?
This article explores the two very different American dreams that live in our country, and the two sides of those dreams, in order to suggest ways to draw on their strengths for true progress.
Saturday, November 21, 2015(1 comments)
Framing Climate Change Action Now: An Update
This piece summarizes the best of new, expert sources on framing climate change for the public and framing climate change action for everyone. It also contains my suggestions for framing the three major prongs of our climate action strategy in a way that I hope can help movement organizers work together smoothly.
Friday, October 2, 2015(10 comments)
"Corporate Welfare:" Kidnapped and Brainwashed
This article points to a new Right wing framing strategy closely embraced by the Kochs to hijack progressive frames like "corporate welfare," changing their meaning in political speech by adding ideas to them that we do not endorse. I call this process "kidnapping and brainwashing" our frames. The article explains how they are doing it and what to do about it.