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Susan C. Strong, Ph.D., is the founder and executive director of the Metaphor Project. She is also the author of our new book, MOVE OUR MESSAGE: HOW TO GET AMERICA'S EAR, available on our website. The mission of the Metaphor Project is helping Democrats, liberals and progressives learn how to mainstream their messages by framing them as part of the best American story.
(1 comments) SHARE Monday, July 29, 2019 Use Smart Words to Stop #NukeDoomsday
This article shows how two common myths about nuclear weapons, and the words that evoke them, are getting in the way of new policies to cut the constant risk of a #NukeDoomsday. We can change people's minds about this threat if we and our candidates use the right language.
(1 comments) SHARE Sunday, July 7, 2019 Say: "Move America Forward?"
This article offers an idea for the 2020 Democratic campaign slogan, along with a wealth of free links and suggestions for activists to use in coming up with their own versions, both for the campaign itself and for their own 2020 issue slogans.
(3 comments) SHARE Saturday, April 6, 2019 Being Clear About What #TrueAmericanFreedom Means!
This article shows how we can counter the GOP's 2020 campaign slogan about "freedom vs.socialism" using a hash tag with some key follow up points. It also makes some suggestions about ways to avoid using GOP language in self-destructive ways.
(3 comments) SHARE Wednesday, January 30, 2019 Springing the GOP Trap
This article contains an extensive primer with examples of how to counter GOP slogans and frames with effective language of our own. Tactics and pitfalls to avoid are included.
(1 comments) SHARE Thursday, October 11, 2018 GOTV Plus: Revisiting How to frame it "American" Now
This article is a compact review of how to "speak American" when doing GOTV. It contains resources to help everyone remind voters of what we Americans believe we all deserve and who we are at our best.
(3 comments) SHARE Monday, July 9, 2018 How to frame it "American" Now: Summer 2018
This article explains how to frame our messages now in ways that evoke the best American values for the majority of Americans. It is full of resources and links to even more helping tools.
(1 comments) SHARE Saturday, April 14, 2018 How to use "#SharedSecurityWorks. #PreemptiveWarFails!" Now
This article suggests important frames for the situation we face right now with Bolton and Pompeo, plus new U.S.strikes on Syria. Included in the article is a wealth of resources to help you fill out your argument, once you have gotten attention with your remarks about how #SharedSecurityWorks, and #PreemptiveWarFails.
(2 comments) SHARE Wednesday, February 14, 2018 What "#(Americans)StepUp _______" Can Do Right Now
This article shows how we can boost our spirits with some good news about things people are doing locally to counter DC destruction, as well as stimulate the creativity that will lead to a rebirth of our nation after the DC demolition derby is a thing of the past.
(11 comments) SHARE Tuesday, November 21, 2017 Say: "Stop the GOP war on America: (fill in the blanks). "
This article suggests ways we can frame the GOP assault on America, Americans, and American values by using variants of "Stop the GOP War on America:------." It also gives a rationale for using the "war on. . ." frame in this context, and answers other objections activists might have to this frame.
(1 comments) SHARE Friday, September 22, 2017 Reframe "climate change," in 3 Steps!
This blog suggests some new and more powerful ways to reframe "climate change," explaining why we need to do this, and how to think about it.
(3 comments) SHARE Thursday, June 15, 2017 Say "Build a common sense American future!"
This article makes the case that our best tactic now and going into 2018 is calling for a "common sense" U.S. future. The piece includes specific examples of why this is the right way to go. It also demonstrates how to use future GOP/Trump inanities to make this case.
(1 comments) SHARE Monday, April 3, 2017 Framing Our March Signs to Persuade
This article provides a complete mini-tutorial in framing our messages to persuade by "speaking American," whether we are making signs for our protest marches, lobbying our legislators, or doing voter outreach.
(5 comments) SHARE Monday, January 30, 2017 Getting Heard Beyond the Choir
This article lays out a set of language tools for reaching beyond those already resisting Trump/Bannon's outrages now, to Trump voters who will also be unhappy soon. To succeed, we will need more than "after the fact" resistance from progressives.
(1 comments) SHARE Saturday, December 3, 2016 Say: "Clean Energy Jobs Now!"
This article suggests an updated approach to framing climate protection action now, given the Trump victory and the nature of the GOP-dominated Congress we have now. The blog contains framing language suggestions for focusing on clean energy jobs that stay home in the U.S., and could appeal to Trump voters. Getting them to lobby for these is the best outcome!
(2 comments) SHARE Saturday, October 15, 2016 Re Climate Action: "Protect & Prevent" or "Make War & Control"?
This article suggests better framing for our climate action messages to the general public than "make war" and "control." It's based on a review of the most up-to-date framing research for this issue, and it argues that using positive incentives will help a President Hillary Clinton much better.
(5 comments) SHARE Tuesday, September 6, 2016 The Hope: Grass Roots Bipartisans at Work Right Now
This long form report about the real grass roots wave of bipartisan renewal happening all over our country right now is very timely, because it shows that the bitter political paralysis in D.C. can change. The article contains many links for direct access to contacts and info about how local, regional, and state citizens are doing it.
(3 comments) SHARE Saturday, June 25, 2016 Redeem Our Nation's Honor!
This article proposes a frame that could express simply what we need to do about the rising tide of hate and intolerance in our country: redeem our nation's honor. The article includes links to a number of excellent resources for expanding on that work, as well as suggestions for ways to frame various parts of messages we need.