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Selling the Revolution

By       Message Allan Goldstein     Permalink
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Here's how to handle sales resistance from a tough customer.

Prospect: "It's this damned big government that's driving us to ruin. We gotta stop big government."

Progressive: "I hear you, Mr. Voter. But once we get rid of big government we'll still have big oil and big pharma and big agriculture and big chemical and big everything else. Who's going to watch those guys once big government is gone?"

And then you go into your pitch, the one about corporate greed, the disregard of the filthy rich for the filth they leave behind, and how maybe somebody should do something about it, and you're that somebody.

I want the whole class to repeat after me: "Good salesmanship outsells bad salesmanship."

I see a boatload of bad salesmanship from progressives when they talk about America and its place in the world. You want to see a progressive blow a sale, just toss the words American Exceptionalism into the discussion. Your competitors on the right use that issue to beat you into butter. But I'm going to show you how to deal with it.

Here's bad salesmanship on American Exceptionalism: "America isn't exceptional, never was, never will be. Don't believe the flag-wavers, America is just an ordinary country, or worse."

Now here's good progressive salesmanship on American Exceptionalism: "America is as exceptional as we want to make it."

If you're serious about wanting to change the world, which of those two arguments brings you closer to your goal?

Right now, progressives have an unprecedented opportunity. Most of the nation is upset with the status quo. They know things are messed up six ways from sundown. They know the game is fixed, and they don't get an even break. But they're so confused they not only bite the hand that feeds them, they don't realize that it's their own hand they're biting.

The only thing that can stand between the public and the forces that are abusing them is a progressive government. That's what you should be selling.

But that product doesn't sell itself. If it did, we'd be halfway to the revolution already.

Now I want you to go out there and sell. The revolution is yours, if you make it. It's time to hit the streets and show us what you've got!

"Yes, that's right, Mr. and Mrs. America. We here at Progressive Thought and Action offer a better, brighter future for you and your family. Why don't I take your absentee vote right now and you and the missus can drive home knowing you've done the right thing, okay? Okay."

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San Francisco based columnist, author, gym rat and novelist. My book, "The Confessions of a Catnip Junkie" is the best memoir ever written by a cat. Available on, or wherever fine literature is sold with no sales tax collected. For (more...)

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