Clearly Pope Francis exemplifies how a Roman Catholic bishop can be doctrinally conservative, but without simultaneously being a culture warrior, as certain American Catholic bishops are.
Now, briefly, the vociferous contemporary American conservatives today are still deeply embedded in the consciousness that evolved in Western culture under the influence of the print culture that emerged after the Gutenberg printing press emerged in the mid-1450s.
INTRODUCTORY REMARKS
Professor Yeganeh is a professor of international management at Winona State University in Minnesota. His research focuses on international business and cross-cultural management. He has published in more than two dozen international journals.
Could Professor Yeganeh's exciting forthcoming new article be a harbinger of further comparably exciting developments to come in the near future as we continue to emerge collectively in our still ongoing battle against Covid-19?
In his exciting forthcoming new article, Professor Yeganeh analyzes the conceptual relationships between orality/literacy studies, on the one hand, and, on the other, studies of cultural values. He "adopts a purely conceptual approach to connect orality and literacy [studies] with eleven cultural dimensions adopted from [the studies of] Kluckhohn and Strodtbeck's (1961), Hall's (1976), and Inglehart's (1997)." From those studies, he identifies eleven pairs of cultural dimensions.
For the orality/literacy studies that Professor Yeganeh works with in his exciting forthcoming new article, he draws on various other relevant sources: "(Akinnaso, 1982; Chafe, 1982; DeVito, 1966; Havelock and Herschell, 1978; Horowitz and Berkowitz, 1964; Horowitz and Newman, 1964; Jahandarie, 1999; McLuhan et al., 2011; Ong, 1982)."
Professor Yeganeh's reference here to McLuhan is to an edition of Marshall McLuhan's 1962 book The Gutenberg Galaxy: The Making of Typographic Man (University of Toronto Press). As you know, not many academics in the 1960s and 1970s reacted as positively to McLuhan's 1962 book as Walter Ong did in his 1962 review of McLuhan's book in the Jesuit-sponsored magazine America. Ong's 1962 book review is reprinted, along with other Ong pieces about McLuhan, in An Ong Reader: Challenges for Further Inquiry, edited by me and Paul A. Soukup (Cresskill, NJ: Hampton Press, 2002, pages 307-308; see the "Index" for further references to McLuhan).
Even though McLuhan's name was widely known in the popular press in the 1960s and the 1970s, not many academics in the 1960s and 1970s reacted positively to his work, as the essays that Gary Genosko reprinted in the three volumes of his book series Marshall McLuhan: Critical Evaluations in Cultural Theory (London and New York: Routledge, 2005) show.
Nevertheless, I would also call your attention to the more positive academic developments that Marco Mostert itemizes in his 575-page 2012 book A Bibliography of Works on Medieval Communication (Turnhout: Brepols).
Perhaps Professor Yeganeh's article "Orality, Literacy, and the 'Great Divide' in Cultural Values" in the International Journal of Sociology and Social Policy will help prompt more contemporary academics to revisit McLuhan's 1962 book.
WALTER ONG'S TESTIMONY
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