Another example is yogurt. Take Yoplait Light Yogurt. Not only is it yogurt, but it's French yogurt, and you know what they say about French women and fat. It's good for digestion, high in live cultures"and high fructose corn syrup, modified corn starch, kosher gelatin, citric acid, tricalcium phosphate, aspartame, and potassium sorbate. Might as well crack open a candy bar, (or a granola bar), instead.
So, how can the folks participating in the Obama initiative compete with this avalanche of unscrupulous marketing? Most efforts advocate that kids eat more fruits and vegetables, moderate amounts of red meat, and lots of grains. Which might well leave them chowing on Cocoa Puffs for breakfast and a chicken fillet sandwich (on white bread) with fries for lunch.
So, it's imperative that healthy eating advocates complement their efforts with heavy doses of education about the language and strategies of marketers. Let the kids, and their parents, know that labels can't be trusted. That claims are just that claims. That they should read ingredients lists before making any purchase. And, that knowledge brings power and the power is theirs! By seizing the marketing moment, and applying the best of marketing honestly and effectively, health advocates can give kids and their parents a real and enduring taste of good eating.
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