Don't assume your clients know everything. Most of them are not familiar with the standard features they should incorporate while redesigning their website. They might not know what to put in and expect from website redesign agencies like you. So, help them realize a few critical features that need addition or conditioning for better UX.
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Smart Forms
Make them familiar with the pre-populated smart forms that take the conversion to the next level. Tell them how incorporating smart forms for the product inquiry or customer information lead generation forms can help them complete the sales cycle. Introduce and incorporate variously styled and smartly designed business forms to help with your clients' sales & revenue generation.
- Advanced site search feature
"Almost 59% of users use the internal search feature to navigate a website".
If your clients don't have internal search features and that too a smart one, do inform them and ask them to have it. Tell them how an autofill internal search feature can enhance the searchability and usability of their website. It is much better & usable than a vast hierarchical menu heading lying with a lot of time taking sub-section. Educate and incorporate user-responsive and quick internal search features to your clients' business site.
- Testimonies & past customer reviews
"95% of customers read past clients or customers reviews of digital businesses to make their purchase happen."
Make them understand the value of social proofing, and how it helps to close the sales funnel with the best returns. Suggest the designs and ways around customer reviews to incorporate into the website. Make them familiar about how reviews can help them:
- Generate heavy website ranking & traffic
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Build loyal engagement with clients
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Get more query and conversions at a faster rate
- Add wishlist & favorite product section
"Wishlists bring the open rate by 80% & ensure 5 to 10 times higher return on purchases."
Suggest your clients to incorporate navigable and easy to use wishlist & favorite product sections. Make them understand how whilst list acts as a reference point for users to come back and definitely shop some other time.
- Related or Best selling items section
Make your clients understand how a unique section as "you might like this" or "best selling items" can pique the interests of their customers & create a positive impact on their buying patterns. Ask them to introduce such a section with beautiful imagery, background design, and catchy captions.
- FAQ page
An FAQ page with the most searched questions by your clients' target audience will help them form more robust credibility, recognition, and outreach. Ask them to have a dedicated section framed with exceptional design and most asked questions onto the site.
- Add social content & link buttons
Make your clients understand how adding social media buttons and user-generated content on their site can add more depth to their brand value. Social media platforms are the best arsenal to grow your client's brand value and social reach. So make them aware of the latest practices and trends to add social media content & links over their business website.
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Tailored Checkout page or process
Make your clients understand and evaluate their existing checkout process. If it's too lengthy and difficult to navigate, suggest them to go for a fast and single page checkout process.
4 - Migrate or Optimize the old content to Revamped Web
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