Look within your client's website and suggest them to either overhaul their new web design with fresh content or the same content, by migrating it from the old site. Ask them to analyze the landing pages that are high ranking and suggest them to migrate them as it is, as refreshing them can mess with existing keyword ranking.
If writing the new content for certain pages, ask them to have them optimized in terms of title, description, header with more competent keywords, and contemporary content tone.
Let your clients understand how optimizing content helps highly with ranking, traffic generation, and ultimate conversions.
5 Accessibility of web over mobile should be a priority
"Almost 50% of the online traffic of any business is covered from mobile interfaces".
Make your clients understand how mobile responsive websites are pivotal for their businesses cutting edge growth. Make them realize how much their potential traffic is tapping on their mobile screens.
If their websites aren't mobile-friendly, ask them to have their website built compatible with mobile interfaces, otherwise, they could lose big on revenue generation. Tell them how mobile responsive websites do best in search engine ranking, website traffic, and revenue generation.
6 - Results are dependent on what all is put into the website redesign project plan
The clients need to be very particular about what exactly they need as an end-product. They should be able to guide you end-to-end on how to proceed with their requirements. Explain to them what you will put into the funnel of website creation will decide the end-product.
Make them specifically aware of your diverse website redesign costs, timeline, and feature & functionally you have to offer. Some clients have no clue about how different cost & time windows can create an impact on their website's end appearance. Make them understand how much budget, time to market, exceptional features they should anticipate to get a wow end-website for disposal.
And also explain how a more broad budget, timeline allocation, and unparalleled features can help them redefine their website usability and popularity.
Have everything clearly decided and mentioned in the website redesign proposal. Share it with the clients to get their approval before you start the web redesign project planning & process.
Wrapping Up on 6 Things Your Clients Need to Know About Website Redesigning!
This was it, a complete guide on 6 crucial things you need to make your clients know before they hand over their website redesign RFP or website redesign costs expectations.
Don't assume your clients are aware. They might not be well-versed with the whole idea of the web redesigning process. As a redesigning for website agency, it is your duty to expand the thinking horizons of your clients, so that:
