A website redesign is a common occurrence. And a website without timely updates in terms of -- latest design elements, aesthetic lifts, or upgrade in the backend of the site -- won't survive.
Your client site is the ultimate arsenal to drive them customers, revenue, and perpetual brand identity. Your clients won't feel important to revamp their website until you convince them with a full-proof website redesign proposal and estimates. Not all clients will be the same, some may see redesigning as added costs, while some may not know how the whole process takes place from the ground up.
As a website redesign agency, it is your duty to educate your clients about the complete architecture of the design process. Otherwise, they would end up overestimating your efforts or won't feel satisfied with whatever you produce.
You don't know how to approach your clients' needs? Don't fret because in this following guide we will distill 6 things that you should teach your clients around website redesign project planning.
6 Things to Teach your Clients For Their Website Redesign Project Plan
Here are the few things you need to make your clients understand before they demand a website redesign RFP (request for proposal) or complete website redesign costs and estimates.
1 - When is the Correct Time to Redesign a Website?
The majority of your clients won't know the length of time around which they should resign their website. They being rational & conservative, feel redesign as an added expense. But it is your duty to narrate them exactly around how helpful redesigning is and how frequently they should have their website analyzed & treated for the redesigning process.
It's important because an outdated website impacts your clients' business goals and revenue cycle. The frameworks, design principles, visual hierarchy, placement, features & functionality of a website in any business industry keep on changing every year. Tell them how until yesterday moderately slow websites with a lot of elements were accepted, and now minimalistic websites with quick load times are a necessity.
Thus, you should mark them the importance of such an updated website and suggest them to come back for the revamp every 2-4 years. Make them realize how successful websites they see on the internet are always thriving on the latest technologies and web design trends to stay upbeat in the competition.
2 - What is the purpose of redesigning a website?
Before your clients make a call for handling over that website redesign proposal, make them highlight their end-goals and objectives to have their website redesigned. Make them identify that each business online is different and has different goals & aspirations to make and trade with websites.
An eCommerce website's purpose online is to increase global sales, a plumbing website in Alexandria aims to improve brand awareness and get active on user's nearby or local searches. Or for an NPO website, it would be to draw fundraising avenues for the marginalized sections.
Similarly, distilling them end-goals will help them and you equally. You will have a fair idea of what to put in and your clients would know what exact end-product to expect from your team.
3 - Features to Consider for Website Redesign Project Plan