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Best Web OpEds    H4'ed 4/22/18

The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections

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Internet search rankings have a significant impact on consumer 

choices, mainly because users trust and choose higher-ranked 

results more than lower-ranked results. Given the apparent power 

of search rankings, we asked whether they could be manipulated 

to alter the preferences of undecided voters in democratic 

elections. Here we report the results of five relevant double-blind, 

randomized controlled experiments, using a total of 4,556 un- 

decided voters representing diverse demographic characteristics 

of the voting populations of the United States and India.

Read the rest of the story HERE:

At www.pnas.org

 

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