Broadcast 11/21/2018 at 9:15 PM EST (5 Listens, 3 Downloads, 2274 Itunes)
The Rob Kall Bottom Up Radio Show Podcast
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Steve Harrison is co-founder of programs that teach, coach and mentor authors, speakers and entrepreneurs on how to get media coverage, including the National Publicity Summit, Quantum Leap Program, Unforgettable Speaker Training, Best Seller Blueprint and Radio and TV Interview Report (RTIR)
The old way to get PR was to pay a high priced PR agency to book you on shows.
The bottom-up revolution has changed that. Now, people can do what previously only PR agencies could do.
Over the last 25 years, Steve and his team have helped over 15,000 people -- including over 12,000 authors -- promote themselves.
His company has helped launch such bestselling books as Chicken Soup for the Soul; Rich Dad Poor Dad; Men are from Mars, Women are from Venus; and many others.
Clients have been featured on the Today Show, Good Morning America, The View, 48 Hours, New York Times, O The Oprah Magazine, Time, the Fox News Channel, MSNBC and many others.
company has landed publicity in Inc. Magazine, Washington Post, Entrepreneur Magazine and the front page of Investor's Business Daily.
I want to talk about why I am having you as a guest on my Bottom up show--about your bottom up approach to empowering people to get PR
What are your different companies and projects
What are some tips you can share for people wanting to get the world out on their book, movie, project, organization or work?
Advice for people trying to make a difference in the world.
Example of Dr. Kelly Anne Petrucci, who got on Dr. Oz as a regular.
Tips for people who want to get into paid speaking: list yourself as a speaker/trainer, post videos of your speaker work on linked in, do TedX talk
Book: Moving the Free Line, on thoughts on doing things for free.
One of your earliest jobs was digging graves in a cemetery.
To get free information and on Steve's mailing list, go to
How do you write a book and then become a consultant?
How to come up with pitches:
Find out what the people who you want reach watch, read and listen to. Then study the formulas those media use to create content.
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