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Podcast    H4'ed 11/21/18

Bottom-up Publicity to Get You And Your Work Famous: Steve Harrison

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Broadcast 11/21/2018 at 9:15 PM EST (6 Listens, 3 Downloads, 2416 Itunes)
The Rob Kall Bottom Up Radio Show Podcast

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Steve Harrison is co-founder of programs that teach, coach and mentor authors, speakers and entrepreneurs on how to get media coverage, including the National Publicity Summit, Quantum Leap Program, Unforgettable Speaker Training, Best Seller Blueprint and Radio and TV Interview Report (RTIR)

The old way to get PR was to pay a high priced PR agency to book you on shows.

The bottom-up revolution has changed that. Now, people can do what previously only PR agencies could do.

Over the last 25 years, Steve and his team have helped over 15,000 people -- including over 12,000 authors -- promote themselves.

His company has helped launch such bestselling books as Chicken Soup for the Soul; Rich Dad Poor Dad; Men are from Mars, Women are from Venus; and many others.

Clients have been featured on the Today Show, Good Morning America, The View, 48 Hours, New York Times, O The Oprah Magazine, Time, the Fox News Channel, MSNBC and many others.

company has landed publicity in Inc. Magazine, Washington Post, Entrepreneur Magazine and the front page of Investor's Business Daily.

Interview Notes:

I want to talk about why I am having you as a guest on my Bottom up show--about your bottom up approach to empowering people to get PR

What are your different companies and projects

What are some tips you can share for people wanting to get the world out on their book, movie, project, organization or work?

Advice for people trying to make a difference in the world.

Example of Dr. Kelly Anne Petrucci, who got on Dr. Oz as a regular.

Tips for people who want to get into paid speaking: list yourself as a speaker/trainer, post videos of your speaker work on linked in, do TedX talk

Book: Moving the Free Line, on thoughts on doing things for free.

One of your earliest jobs was digging graves in a cemetery.

To get free information and on Steve's mailing list, go to


How do you write a book and then become a consultant?

How to come up with pitches:

Find out what the people who you want reach watch, read and listen to. Then study the formulas those media use to create content.

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Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.

Check out his platform at RobKall.com

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites, OpEdNews.com

more detailed bio:

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, (more...)

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