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OpEdNews Op Eds    H4'ed 7/26/12

Why Language Matters in An Election Year

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Message Elayne Clift
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There is never a time when what one says and how one says it matters more than in a crucial election year.  


The words, and the slurs, candidates use reflect their attitudes, beliefs and values.   They act as a barometer of their integrity, compassion, intellect and honesty.   Perhaps more than that, words and suggestive sound bites shape how the electorate thinks and acts in the voting booth.   There are loaded words, coded words, and so-called gaffes which tell us a lot about those who aspire to the most powerful position in the world. We must pay close attention to them.  


It was ever thus. In a recent History News Service blog, author Rosemary Ostler pointed out that when Thomas Jefferson ran against President John Adams he was dubbed a "Franco-maniac" because he sympathized with the French Revolution. Anti-Jefferson newspapers predicted an American Reign of Terror if he were president. One editorial warned that "the soil will be soaked with blood, and the nation black with crimes." A rumor even spread that, if elected, Jefferson planned to confiscate Bibles.


More recently FDR was labeled "the Soviet candidate" for his New Deal policies. (Today President Obama is frequently called a "socialist.") John Kerry was accused of "looking French," thus being insufficiently American. Now President Obama has been accused by former candidate Newt Gingrich of having a "Kenyan, anti-colonial" world view while others posit that he is promoting ideas "foreign" to American history, culture and values.  


That word "foreign," or the insinuation of it, keeps cropping up as the political rhetoric intensifies in the run-up to November.   For example, former New Hampshire governor and White House chief of staff in the Bush "43 White House, John Sununu, said that the president needs to "learn how to be an American," a strange admonition coming from someone born in Cuba of Spanish and Palestinian parents.


The allegations suggesting dangerous foreign ideas and infiltration have spread to others in the Obama Administration in an alarming reprise of McCarthy-ism.   Rep. Michele Bachmann has gone so far as to accuse Secretary of State Hillary Rodham Clinton's respected aide Huma Abedin of conspiring with the Muslim Brotherhood to infiltrate the U.S. government.


These hostile, unfounded references to otherness - to being a dangerous outsider - have deeper meaning when one is in a heated battle with a likeable black incumbent.   As Dr. Molefi Kete Asante wrote in an essay entitled "Identifying Racist Language: Linguistic Acts and Signs," the "contextualization of speech is itself a political act."   Dr. Asante, arguing that incipient racism is still prevalent in American culture, claims that "offensive speech is deliberate public or private language intended to ridicule, post a threat, or belittle a person" because of their cultural or racial origin and political belief.   "Use of such language is usually intended to create discomfort in the persons to whom the language is directed."


Dr. Asante's 2003 essay seems prescient. "The offending speaker believes his own discourse because he or she has never explored the information in an objective manner. " This person sees reality from the standpoint of major distortions of reality. " The speaker is sure that his or her information"has something to do with intelligence and ability and morality and God."


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Elayne Clift is a writer,lecturer, workshop leader and activist. She is senior correspondent for Women's Feature Service, columnist for the Keene (NH) Sentinel and Brattleboro (VT) Commons and a contributor to various publications internationally. (more...)
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