Power of Story Send a Tweet        

Share on Google Plus Share on Twitter 1 Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend 1 (2 Shares)  

Printer Friendly Page Save As Favorite View Favorites (# of views)   No comments
OpEdNews Op Eds

We Media vs. Me Media

By       Message Rory OConnor       (Page 1 of 1 pages)     Permalink

Related Topic(s): ; , Add Tags  Add to My Group(s)

View Ratings | Rate It

opednews.com Headlined to H4 4/7/11

Author 1592
Become a Fan
  (7 fans)
- Advertisement -

I often go to media conferences -- such as this week's National Conference on Media Reform in Boston, where I'll finally have an opportunity to speak out about hate speech in the media, after years of proposing such a panel -- but few media chatfests are as valuable as the regular We Media gatherings. The annual affair features people and ideas shaping media, technology and society -- and this year's one-day event was as usual "filled with must-have intelligence, inspired ideas and brilliant people looking ahead to what's next and what to do about it," as conference organizers Andrew Nachison and Dale Peskin put it.

This latest confab, replete with such thought leaders and luminaries as Craig Newmark of craigslist fame, Bill Mitchell of the Poynter Institute, Rafat Ali, founder of leading industry site paidcontent.org, top consultant Merrill Brown of MMB Media, Steve Rosenbaum, author of Curation Nation, my ex-NewsTrust colleagues Tish Grier and Kaizar Campwala, Rex Sorgatz, ("aka Fimoculous, New York's coolest medianista,") Ben Berkowitz, CEO of SeeClickFix, independent Egyptian journalist Mona Eltahawy, Steve Rubel, Senior Vice President for insights at Edelman PR, and a host of others too numerous to name here -- took place recently in downtown Manhattan at the aptly-named Digital Sandbox, and as usual it was alternately provocative and insightful.

It was Meetup founder Scott Heiferman who really grabbed my attention this time, however, warning the gathered not to "become obsessed with media." Telling a crowd of media obsessives not to obsess is a first -- but Heiferman followed it up by explaining, koan-like, that "the future of social media is not media."

He began by asking "What is the most important word in the media today?" and answering with just one word: "Let's! Let's hear it for "Let's!'" He followed that Q and A with another, asking if anyone knew who had said, "After twenty five years of connecting with my audience, what if my audience connected with each other?" -- and then quickly supplying the answer: "The Oprah of the future will have local Meetup chapters everywhere.

- Advertisement -

"Use the Internet to get off the Internet!" Heiferman exhorted the assembled digerati. In other words, his prescription for the future of online media "is to go offline.

In Heiferman's analysis, "the media business is a relatively small business." The truly Big Business, he points out, is the business of "people connecting and talking to one another on a huge scale." Think Groupon, where consumers have come together to command discounts from retailers by using their collective purchasing power"

Meetup, Heiferman explained, was a "9/11 baby, created as a simple idea: make it easy for people to self-organize and no longer be a city of strangers." in the wake of the terrorist attacks, he used it to "meet my neighbors for the first time."

- Advertisement -

His big takeaway? "Be powerful together! -- Tell the story of Me to bring out the story of We."


- Advertisement -

View Ratings | Rate It


Filmmaker and journalist Rory O'Connor writes the 'Media Is A Plural' blog, accessible at www.roryoconnor.org.

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon Share Author on Social Media   Go To Commenting

The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Related Topic(s): ; , Add Tags
- Advertisement -

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Rachel Maddow, Keith Olbermann, Ed Schultz - How MSNBC Became a Liberal Mecca

Obama Comes for the Journalists

Facebook Is Not Your Friend

Crossing Zero: How and Why the Media Misses the AfPak Story

Insiders voice doubts about CIA's 9/11 story

Jose Antonio Vargas Is an American Hero