"There is a point there economics alone must not be the sole justification for an animal production practice. When the egg producers asked me if I wanted cheap eggs I replied, 'Would you want to buy a shirt if it was $5 cheaper and made by child slaves?'" animal behavior expert Temple Grandin told ag professionals in 2001.
Unfortunately, since then, things are worse in the ag world.
This month the public saw videos of baby chicks ground up alive at Hy-Line hatchery and laying hens pancaked and mummified at a Dunkin Donut's supplier. http://www.dunkincruelty.com/ And how was your omelet?
The one-two punch inspired the egg industry to launch a damage control campaign called The Good Egg which toadies to kids by sponsoring a whole season of Sesame Street and an egg testimonial from the Cookie Monster. The egg is given a halo over its "head" and the campaign is leavened with charity appeals and Facebook and Twitter gambits.