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Escalating Truth by George Lakoff

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opednews.com

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Words have meanings; they express ideas and ideas are important. The word "surge" came with the idea of a relatively small short-term increase in force that would be effective. The actual proposal called a "surge" was the opposite of what the word meant. In short, the very use of the word "surge" was a lie. Conservative ideas and frames must be confronted and contested.

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