| I was browsing around the Internet the other day and came across the Small Business Administration's website. I was surprised to find the following entry: Truth in Advertising Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it's important you understand some basic rules. The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive Advertisers must have evidence to back up their claims Advertisements cannot be unfair Additional laws apply to ads |
Read the rest of the story HERE:
At www.worldwidehippies.com
At www.worldwidehippies.com
