Since 2002, the U.S. Department of Defense (DoD) has spent a half-million dollars a year creating a database it claims is "arguably the largest repository of 16-25 year-old youth data in the country, containing roughly 30 million records." In Pentagonese the database is part of the Joint Advertising, Marketing Research and Studies (JAMRS) project. Its purpose, along with additional millions spent on polling and marketing research, is to give the Pentagon's $4 billion annual recruiting budget maximum impact. And it has lit a fire under civil libertarians, privacy advocates and counter-recruiting activists across the nation. Over 100 organizations recently sent a letter to Secretary of Defense Donald Rumsfeld and to the DoD oversight committees of Congress, demanding the Pentagon dump the JAMRS database. |