A host of recent surveys and reports proves Nike's controversial move makes total business sense.
Old white guys, Trump's biggest base, don't buy Nike products. More, companies are starting to see that.
Business Insider's Josh Barro neatly expresses why brands are increasingly focused on liberal customers: "Socially liberal segments of the public punch above their weight as potential customers (and, in some cases, as potential employees) for these companies. Think about who companies most want to advertise to: people who have a lot of disposable income and aren't too old ... Appealing to senior citizens is a good way to win an election, but it's not a good way to sell most consumer products and services."
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At www.inc.com
Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.
He is the co-founder of the
Arc of Justice Alliance a platform designed to help organizations and individuals working for justice and a better world to discover each other and share resources and strategies, with the hopes that this will build their power.
Check out his platform at Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites, OpEdNews.com
more detailed bio:
Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the (more...)
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