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T he Adbusters Media Foundation is a Canadian-based not-for-profit , anti-consumerist , pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver , British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."

Characterized by some as anti-capitalist or opposed to capitalism, it publishes the reader-supported, advertising-free Adbusters, an activist magazine with an international circulation of 120,000 devoted to challenging consumerism. Past and present contributors to the magazine include Christopher Hedges, Matt Taibbi, Bill McKibben, Jim Munroe, Douglas Rushkoff, Jonathan Barnbrook, David Graeber, Simon Critchley, Slavoj Zizek, Michael Hardt, David Orrell and others.

Adbusters has launched numerous international campaigns, including Buy Nothing Day, TV Turnoff Week and Occupy Wall Street, and is known for their "subvertisements" that spoof popularadvertisements.

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"Rob Kall is tapping in, exploring, assessing, and clarifying this important new way of thinking that has been influenced by the civil rights movement; women's movement; and new, more effective ways of doing business. This will be an important book that can make changes in our world."

Dr. Linda Seger, author of twelve books, including the best-selling Making a Good Script Great, Spiritual Steps on the Road to Success and The Better Way to Win.

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