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Ronn Torossian is the Founder, President & CEO of New York City based 5W Public Relations. Since founding the firm, he has overseen the company's rapid growth and expansion, and provided advice and counsel to hundreds of companies, global interests, high-profile individuals, regional businesses, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues.
A nationally recognized expert in PR, Torossian is known for his aggressive, results focused orientation, and has close working relationships with members of the media, influencers, decision makers, leading politicians and celebrities. At 5W Public Relations, Torossian's client experience includes overseeing public relations programs for Coca-Cola, McDonald's, Evian, EDS, LA Gear, VeriSign, Seagram's, Bad Boy Worldwide Entertainment Group, Marriott Hotels, Russ Berrie & Company, NICE Systems, Lil' Kim, the Government of Israel, President of Serbia, Avenue Stores, Trinity Broadcasting Network, and others.
Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others.
Referred to by The NY Post as a "publicity guru", by CNN as "a leading PR expert", Torossian was recently named by a leading PR Magazine as "One of 15 To Watch", and is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, ABC, NBC, The New York Times, and others. CBS National News said "Ronn
Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate harddriving, scrappy NY publicist."
Torossian was named to Advertising Age's 2006 "40 Under 40" list, PR Week's 2007 "40 Under 40" List, is a regular lecturer at Universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.
(2 comments) SHARE Friday, September 5, 2008 Media Bias: Fact & Fiction
The article is about the political race and the position of the media. Upon close examination it is apparent that media is not objective but an actual partisan player.
(1 comments) SHARE Friday, July 25, 2008 THE 5TH ESTATE: A VICIOUS MEDIA
There is a problem with media today. People who call themselves journalists use their pens and keyboards today as a pulpit to pass judgment rather than report the news. They ruin reputations, they harm businesses and do it in the name of "freedom of the press", and "the public right to know." It is a self righteousness that now comes with the job, but must not become the standard for communication today.
SHARE Thursday, July 24, 2008 THE MEDIA, CONTROL and BALANCE
When Obama ejected a reporter from his world tour, members of the media were shocked - some appalled. From a public relations perspective, there is nothing wrong with doing what you can to mitigate bad press, punish subjective media and reward those who simply report the news objectively. It is the job of public relations professionals, but also, handlers for a presidential candidate.