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This is an op-ed about Iraq, about Dick Cheney and about what could be a psychological pathology that leads right wingers to keep the USA in Iraq, causing the waste of trillions of dollars and tragedy for millions of families.

But first, a bit of lexical digression. I'm a gigundous quotation addict. If a book lover is a bibliomaniac (I'm on of those too) then I'm a quotatiomaniac.

So it's hard for me to avoid using Dick Cheney's phrase (no, not the "Go f**k yourself" remark he made to Patrick Leahy on the floor of congress,) the "So?" remark he used in response to a question about how the vast majority of Americans want us out of Iraq.

Pardon me while indulge my mania. Samuel Johnson, author of one of the first widely used English dictionaries, which illustrated almost every word with a quotation, said, in his dictionary's preface, "Every quotation contributes something to the stability or enlargement of the language."

Jean Rostand said, "Certain brief sentences are peerless in their ability to give one the feeling that nothing remains to be said."

I went through four quotations books, about about 50 quotations to find two decent ones. All that to comment on one word, uttered by one of the most despised people in the history of the human race, Dick Cheney. Those words, "So What."

Some quotations have power. To use them is to tap the intensity, the authority, or the infamy of the author. And thus it is that we can take just a few otherwise insignificant words and wield them with extraordinary power, irony and poignance.

There. Now that's a quote worthy of a quotation collection. Have I risen to the quotational challenge? History will tell.

But finally, let's discuss the word that titles this op-ed. "So?"

That one word response, the one word uttered as a question, clearly indicates an attitude of indifference. When you say something to me and I say, "So"," I'm telling you that whatever it is you are expressing concern about, it's no big deal, nothing to worry about, not something I care about, or think there is anything necessary to do about it.

It's too short and too commonly used a word to google it alone, but "So what?" is a "longer" version of the same message.

Google the phrase, and before you even click on the search button, you see options, before inserting the question mark:

so, what if,
so what metallica,

I see the "so what" suggestion that drops down from the google search field and my mind expands it to "so what the f*ck."

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Rob Kall Social Media Pages: Facebook Page       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio:

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, (more...)

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