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Democrats and Independents Say Reverend Wright is Sincere, Republicans Disagree

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Flemington, NJ, April 28, 2008 – Results from new national study among 618 self-reported Democrats, Republicans and independents, revealed that while a majority of Democrats and independents reported that Reverend Wright was sincere after viewing his comments, Republicans disagreed with their assessment.

The study was conducted by HCD Research today, to obtain Americans' perceptions of video segments from a speech given by Reverend Jeremiah Wright, Barack Obama's former pastor, at the National Press Club this morning.

While viewing segments of the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were asked pre- and post-viewing questions regarding their support for Barack Obama. To view detailed results and agreement curves, go to: www.mediacurves.com

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Among the study findings:

  • 57% of independents and 60% of Democrats reported that Reverend Wright was either "Very Sincere" or "Sincere" after viewing segments from his speech, compared to 31% of Republicans who reported that he was either "Very Sincere" or "Sincere".
  • 60% of Independents and 58% of Democrats indicated that they disagreed with Reverend Wright's perceptions of America, compared to 80% of Republicans who reported that they disagreed with his perceptions of America.
  • 69% of Republicans indicated that they felt "Irritated" while viewing Rev. Wright's speech

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net
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