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Will the Trump brand survive?

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Donald Trump The Celebrity Apprentice
Donald Trump The Celebrity Apprentice
(Image by The Celebrity Apprentice, Channel: The Celebrity Apprentice)
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Donald Trump was well-known as host of 'The Apprentice' TV show before his relatively recent entry as a presidential candidate, in both roles he comes across as a strong influence with a 'larger than life' persona.
Last year in 2015, the business tycoon resigned from his contract at NBC to start an election campaign and used the wildest rhetoric imaginable to catch people's attention.

Trump has been long enough in showbiz to know how to grab the limelight and do his own bit of perception management, he chose to highlight the 'white supremacy' concept right from the era of the Ku Klux Klan.This was a previously untried concept by presidential candidates, but Trump wants to be exclusive, he wants to be different, and he can only think in superlatives.
Islamophobia sells and grabs people's attention, it appeals to a certain old fashioned mind-set that bought this new angle in American politics happily.

Trump used the formula of racism and bias to win over support and make it to the headlines, it targeted a very receptive audience that hardly felt inclined to vote previously. It is hard to believe that Americans would look down upon immigrants as most of the population comprises of the same, even Trump himself is of German and Scottish descent.

Notwithstanding this fact, he has been asking for a clampdown on entry of immigrants in the country.
Trump's brand of white supremacy is potentially dangerous, yet it sells well and got him named as Republican nominee for the President of the United States, this in itself is a victory and it is not amusing.

Donald Trump has been recklessly pandering to the lesser informed part of the American electorate, he explains it by saying he is just being tough on national security and preserving the true version of America.
American Muslims today feel cornered, watched and marginalized, every Muslim is perceived as a potential terrorist because of Trump's hard-line views. The majority of Republican respondents now back a proposal to ban an entire religious entity from setting foot in America, they may not like Trump but they like his version of Islamophobia.

The Trump catch-phrase is "There's a problem in this country and its Muslims."
It is very easy to blame a certain group of people for all that ails America, it is more difficult to understand why Trump's following is rapidly growing in one of the world's most liberal, educated, powerful and influential countries. Most people would agree that today's America is different, it has a more narrow aspect to it, attributing it all to Trump might be unfair as the environment is changing globally due to terrorism.

A lot of people think that surely the Americans cannot elect such a President, still one has to consider the odds of him getting elected, practically and without bias.
Mr. Trump has already stated, "If i do not win with a landslide victory, it would mean that the elections are rigged", this means that he is unwilling to concede if he loses. He is making American democracy questionable with these remarks, there are many people who don't like him but believe him when he says the Democrats are trying to rig the elections.

Some analysts predict a win for Trump, and that also two terms as President, they even believe he might be more pleasant and amenable once he is elected and all the election bluster is behind him.
His unique advantage is that he happens to represent the white working class voters that have felt ignored and beaten down for decades, it is an undeniable reality and Clinton has nothing substantial to offer them.
The American blue collar, working class voters have not been voting for several elections now as nobody had much to offer them.

There is talk that Trump's election campaign hasn't done much good to him as a 'brand', but if looked at dispassionately, he is just an 'angry white man' at the end of the day as compared to the heavy baggage carried by Hillary Clinton. Before the election campaign, the 'Trump' name exuded luxury and wealth, now it can also be identified to represent the American middle class and the lesser-educated, disgruntled masses.

Another factor that makes Trump a strong contender is that Hillary is blamed for her flawed policies in the past that led to wars and a humongous loss of life, while he is untried with no such past. His past consists of his personal exploits with women and what might be seen as lesser evils to his electorate, even though women are furious over his sexist remarks and scandals all over the world.

Latest election predictions are that Hilary has a better chance of winning the presidency than Trump, still most of these only take into account the results of the previous elections. Any upset is not accounted for, and an imperceptible shift can happen any time, both candidates have been polling at higher negatives than any previous two presidential front-runner.

Politics is unpredictable, anything can happen anywhere for any reason so there is no confirmed winner, but Trump's controversies have also kept him in the news. There is a fine line between popularity and notoriety, still massive publicity has its advantages, his extreme, radical views have managed to bring him so far. Trump's influence over a massive, working class, Christian electorate and his anti-Muslim diatribe is what makes the U.S. presidential elections unpredictable.

The elections are edging closer and it is not a long wait any more, America has never seen people split in opposite camps as vehemently as they are now. Social media has been a virtual battleground and many people have fallen out with their friends and family over the endless election arguments. This season has navigated the country in a different direction, even if Hillary wins, the 'Trump brand' is here to stay, the previously untapped segment of the blue-collared working class is not going to change its views any time soon.

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Lawyer and freelance journalist writing on geopolitics and legal issues.

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Will the Trump brand survive?

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