Elite rule is system-wide and highly encouraged across organizations of all types. It's now approaching a religious concept, this power to lord over others and exploit one's underlings for personal advancement. Look for the Ayn Randians to establish some sort of church in order to qualify for tax-exempt status and to immortalize the Greed is Go(o)d mantra.
So, what is a "health care" company? How do they make their money?
The bean-counters surmise that they can rake in a lot more money from fees than they will need to pay out to doctors and hospitals and drug companies. They wager that the money they take in will enable them to -- save for future payouts when people age? No. To pay out multi-million dollar bonuses to the creeps in charge today. It's a feeding frenzy, and grandma is on the menu, as are you.
These feel-good companies would collapse, hire a PR firm to tell us that they are too big to fail, and probably lobby for trillions in taxpayer bailouts. The multi-million dollar bonuses would resume, for a little while longer. That is the world we live in today, strangely enough.
The Tea Party lunatics are incapable of grasping the real situation and seem to be impervious to all but propaganda delivered through a sneer. There already exist "death panels" operating every day. They aren't part of the government, however, but the panelists do wear suits and ties. Michael Moore's Sicko documented their doings, as have a lot of other investigations and revelations by the families of those denied "coverage" -- meaning medicine, treatment, surgery -- by the for-profit, and quite shameless, "health insurance" casinos.
InsureCo wants to do business, baby, and B2B is the sure way to go. You get the executives of a firm to sign on to the "plan," and you are assured profits for years to come. But how to make the sale and cash that bonus check?
Well the plan needs a catchy name, that's for sure. And if we spend a chunk on advertising and get the name out there, we're halfway home. So, rather than pay for cancer treatments, what we should pay for is a slick TV commercial campaign. We're going to show America that we can hire authentic and attractive actors, just like any other industry. Then we can flood the screens, the magazine, the Interwebs and the newspapers with our ads, so that everyone knows what we want them to know.
That's just the background, the environment in which we swim. Here comes the pitch.
"We can offer your employees the Branded Plan A, and that's a hell of a plan. They should be grateful for not being put on the street eating rats in back alleys, anyway. You hit them with Branded Plan A, and they will literally sacrifice their children to your profit-making enterprise."
Target executive thinks on it, reads a portion of the brochure. "That sounds okay. We're committed to "providing' health care to our drones and cogs. It keeps them from coming back with assault rifles after we let a few go, studies seem to suggest. But, I'm really not comfortable with Branded Plan A. I mean look at all the deductibles and caps and restrictions."
"But baby, it's just like the other five competitors. We all agree that the drones and the cogs can live with this plan (or not). That doesn't mean you need to. You see, there's Plan B, which is for upper management."
"Plan B, you say?"