Men: do you want to be bigger and thicker where it counts?
Would you like a longer, more powerful sexual experience?
And speaking of you know what, are you standing over the toilet waiting for your flow? Waking up in the middle of the night to urinate?
Once upon a time, it was advertising about women's flow that raised questions of taste on broadcast media. But lately its men's plumbing issues that have invaded radio in major metropolitan markets, leaving a lot of people saying, "I can't believe I just heard that."
Of course the 10-year-old recognition of ED, the condition that once dared not speak its name, is a big reason for the urological realpolitik.
But so are lowered standards for advertisers caused by the recession including the "streetwise word that has become a synonym for 'lousy'" used in Nicorette gum commercials according to The New York Times' Stuart Elliott.
Acoustically, radio was already going downhill when callers to news talk shows abandoned land lines and began contributing "thhh....wwwwrrr...ppppllll" from their cells until the host cut them off. While turn-down-your-radio;-you-can't-hear-yourself-while-you-talk radio was never high art, at least it was equalized and modulated before cell phones and didn't sound like a kazoo or geiger counter was on the other end.
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