Reprinted from www.wsws.org By Andre Damon and Niles Niemuth
In the three months since Internet monopoly Google announced plans to keep users from accessing "fake news," the global traffic rankings of a broad range of left-wing, progressive, anti-war and democratic rights organizations have fallen significantly.
On April 25, 2017, Google announced that it had implemented changes to its search service to make it harder for users to access what it called "low-quality" information such as "conspiracy theories" and "fake news."
The company said in a blog post that the central purpose of the change to its search algorithm was to give the search giant greater control in identifying content deemed objectionable by its guidelines. It declared that it had "improved our evaluation methods and made algorithmic updates" in order "to surface more authoritative content."
Google continued, "Last month, we updated our Search Quality Rater Guidelines to provide more detailed examples of low-quality webpages for raters to appropriately flag." These moderators are instructed to flag "upsetting user experiences," including pages that present "conspiracy theories," unless "the query clearly indicates the user is seeking an alternative viewpoint."
Google does not explain precisely what it means by the term "conspiracy theory." Using the broad and amorphous category of fake news, the aim of the change to Google's search system is to restrict access to alternative web sites, whose coverage and interpretation of events conflict with those of such establishment media outlets as the New York Times and the Washington Post.
By flagging content in such a way that it does not appear in the first one or two pages of a search result, Google is able to effectively block users' access to it. Given the fact that vast amounts of web traffic are influenced by search results, Google is able to effectively conceal or bury content to which it objects through the manipulation of search rankings.
Just last month, the European Commission fined the company $2.7 billion for manipulating search results to inappropriately direct users to its own comparison shopping service, Google Shopping. Now, it appears that Google is using these criminal methods to block users from accessing political viewpoints the company deems objectionable.
The World Socialist Web Site has been targeted by Google's new "evaluation methods." While in April 2017, 422,460 visits to the WSWS originated from Google searches, the figure has dropped to an estimated 120,000 this month, a fall of more than 70 percent.
Even when using search terms such as "socialist" and "socialism," readers have informed us that they find it increasingly difficult to locate the World Socialist Web Site in Google searches.
According to Google's webmaster tools service, the number of searches resulting in users seeing content from the World Socialist Web Site (that is, a WSWS article appeared in a Google search) fell from 467,890 a day to 138,275 over the past three months. The average position of articles in searches, meanwhile, fell from 15.9 to 37.2 over the same period.
David North, chairperson of the International Editorial Board of the WSWS, stated that Google is engaged in political censorship.
"The World Socialist Web Site has been in existence for nearly 20 years," he said, "and it has developed a large international audience. During this past spring, the number of individual visits to the WSWS each month exceeded 900,000.
"While a significant percentage of our readers enter the WSWS directly, many web users access the site through search engines, of which Google is the most widely used. There is no innocent explanation for the extraordinarily sharp fall in readers, virtually overnight, coming from Google searches.